PRADAxPRADA Status

Through a transitional series of scenes and experiences – each one offering glimpses into the narrative and aesthetic codes of La Femme Prada and L’Homme Prada – users themselves determine the path they wish to take toward a climactic reveal: the fragrances themselves.  Prada Parfums marks the launch of its La Femme Prada and L’Homme Prada fragrances with an interactive digital journey that transports users into a virtual reality world.  And only when users have travelled deep into the heart of the Prada world are the La Femme Prada and L’Homme Prada fragrances unveiled.  Along the way, users experience a gradual opening of interconnected spaces, a shift from chiaroscuro to light and from monochromatic to kaleidoscopic, while reality, abstraction and surrealism are constantly merging.  Users are immersed in a three-dimensional space from which multiple experiences can be activated. - Actors Mia Goth, Mia Wasikowska, Dane DeHaan and Ansel Elgort.  Surfaces reflect, elements levitate or rotate, checkerboard floors and ceilings invert, and volumes and scales morph into spectacular new realms.  Combining fashion codes, beauty, architecture and decor, this unique virtual reality experience literally pushes the boundaries of the Prada world, mirroring the brand’s restless desire to explore new possibilities.