Roca’s “Need-to-Knows” are a curated set of the day’s most important and interesting news, so you’re the most interesting person at happy hour.
Some news you want to know because it’s important; other news you want because it’s interesting.
• It’s fun: Designed by people who hate reading the news but love games.
Other news companies send constant notifications telling you the sky is falling.
• Roca began delivering original news content on Instagram.
We don’t do breaking news or endless clickbait.
That’s Roca’s mission with the news.
Big News makes news a chore.
Surfers come from across the world to surf the Pororoca; it’s a wave that brings people together.
News should be a two-way street.
• Once per day and completable: We don’t bombard you with fear-mongering notifications or clickbait.
“Roca” (ROW-cuh) is short for “Pororoca”, a biannual wave that sweeps the Amazon River.
They churn out divisive, partisan, fear-mongering – and boring content.
• 3 years ago, 3 friends couldn’t stand legacy media companies.