- Easy to use and visually appealing interface
- Personalized investing experience with features such as risk profile, returns calculator, and impact assessment
- Interactive aspects such as following others in the community and copying custom portfolios
- Notification of news in the stock market at the beginning of every trading day
- Industry playlists to assess performance before making an investment
- Empowering for first-time investors and makes investing fun and accessible
- Playlist feature and social networking aspect
- Step-by-step guidance and access to what is trending, new, and in the news