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Hashtags can increase awareness, getting your content seen by more people than just followers and increase your social shares.  The hashtag allows you to connect with and engage other social media users based on a common theme or interest.  By simply incorporating #hashtags into your social media content, you can expand your reach and increase your audience.  Here you can find seven innovative ways to use hashtags in social media marketing.  Hashtags are a crucial part of social media marketing.  By using a trending hashtag in your content update, you can get your message seen by a much larger audience.  Knowing how to use a hashtag is fundamental to your success on social media.  It makes your content discoverable, and allows you to find relevant content from other people and businesses.  It is a great way of labeling and finding social media updates.  Indeed, hashtags help you to increase traffic on Twitter and Instagram.  A trending hashtag is a hashtag topic that has become very popular.  Oftentimes, hashtags are centered on the major news topics of the world.  Maybe you have heard people are talking about what’s "trending now".  Sometimes, it is referring to the hashtags that are currently popular or are the most talked about right now.  When you see a trend that relates to your business, engage in it by using the tag.  More and more people can see your updates rather than just your fans and followers.