Veebs has an interesting concept, and we all buy products based on our values and relationships to the producer. However, the way Veebs turns this into a partisan and identity-based feature is in some ways dangerous and further dividing America. They feature “Values” catering towards both Liberal and Conservative consumers, which to me seems like feeding into and profiting off of the growing political polarization of U.S. demographics. Instead of displaying if a company is woke” or not, they should probably focus on things that actually matter about the food like; quality, non-gmo / gmo, vegan / keto, worker conditions, production location, etc (then Veebs would be more likely to gain traction). Millions of people face hunger every day, boycotting products over the owner’s political or philanthropic stances makes me genuinely concerned for the future of humanity. And, on top of this, Veebs ’s UI and software is clunky and needs to get some reworks.