It's cool on the surface when you first start using it, but once you try to put it to work the limitations come out.
By far the biggest issue is when you store a food item, there's no way to store information about the item. They give you an optional description box but it doesn't work if you enter in more than a sentence because it will only scroll the very first time you create the item and enter the text. After saving, it will not scroll anymore. Storing pancake mix and wanna save the instructions? Not gonna happen. Storing protein powder and want to save a picture of the nutritional facts for reference? No way to do that. Even if you made it the item photo, that can't be enlarged bigger than a thumbnail so it wouldn't be readable. If you do use their description box, make sure you hit save before tapping anything else or it will delete everything you wrote - though sometimes it will do that anyway. Right now the only way reliable way to save information about an item is to save photos or text in a separate app or location somewhere which kind of defeats the purpose of the whole "store the info using NFC" idea because the only useful information from scanning is the expiration, which you have to calculate yourself or use the default 2 years.
When you save food in a bag, they give you the option to select the type of food and location (freezer, fridge, pantry, etc) that's in the bag and they'll determine the expiration using that info. While the food options they give you are super limited right now and need to be expanded, this is a great feature. The NFC dry food storage needs the expanded version of this feature, otherwise without this and the ability to add more product details, ingredients, photos, nutritional info... I really don't see the point of the NFCs at all which would be a disappointing missed opportunity for something great.
The ability to have recipes suggested based on what you have is so brilliant and reminds me of myfridgefood where you could input the food you have in the website and it would tell you all the things you can make. That itself was an awesome idea, then to connect it to Fresh and Save? Could be such a game changer! But unfortunately it really doesn't work at all and most of the "meals based on what you have" are composed of 90% ingredients I do not have. Another missed opportunity.
The concept behind ZWILLINGApp and the whole Fresh and Save system is so awesome and it has so much untapped potential, but in its current form it's a marketing gimmick. I really hope the Zwilling team sees that potential and fixes this in the next update.