Advertising tactikPAK Status

For example, in the Advertising module, once you know your target, you can develop your concept (M-E-S-S-A-G-E) and create a tagline (S-L-O-G-A-N) to establish your positioning (in the M-I-N-D of the consumer). • How to P-O-S-E it (the product) in the marketplace. • How O-F-T-E-N (what amount of frequency) to present the message. • How to increase S-A-L-E-S (what kind of promotion).  By pairing principles together, you can actually plan, activate, and implement your advertising strategies and decide what specific “tactiks" will create the impact you want.  The tactikPAK™ series (Patent Serial No. 08/002,155) was invented by Margo Berman, an award-winning creative talent, recognized advertising professor, author, and corporate trainer.  Quickly master each subject with a few key principles with a specific strategy in the form of an acronym.  Each letter in the acronym fully explains that point. Advertising. It isn't rocket science. Or brain surgery.  Before you start, remind yourself why you're advertising in the first place: to create results. More traffic. More sales. More awareness.  For instance, Advertising keywords all end in “ize” or “lyze. ” Enjoy the fun, interactive quizzes.  As chapters cover key principles, word acronyms prompt quick retention.  For example, in Copywriting, G-R-A-S-P reminds you to understand and then incorporate consumer research.  In fact, applying tactikPAK™ principles couldn't be easier.  Whimsical, color illustrations make learning fun and interactive quizzes check comprehension.  It's launching or re-establishing a product in the marketplace and, positioning it in the mind of the consumer.  An engaging digital tutor, tactikPAK™ is a perfect study-buddy.  Try to implement all the principles in one integrated plan.  Each one of the tactikPAK™ apps examines a specific principle.  Review all key principles and their corresponding acronyms.