BIGGBY is in dire need of a modern update. BIGGBY isn’t even programmed to fit a larger screen.... Comparing it to the Starbucks app (which is probably the biggest competitor), youd think this app was inferior (which it isn’t).
Aside from the dated graphic design, BIGGBY is hard to navigate, its busy, parts of it are in low resolution or unaligned due to the screen formatting issues, and you can’t add funds to your card from BIGGBY itself. You have to do this from a browser, and that website for rewards itself looks like it was from 2010 (still has the og Instagram logo.)
What this really needs is a massive update to its design that streamlines BIGGBY . In terms of marketing, BIGGBY doesn’t really entice me to want to go to their stores, so I think an updated app would allow for a push to newer/younger consumers. Integration with Apple Pay and Apple Wallet would also help, because if you had the this app card in your wallet it would be so much easier to pay (plus it would notify when close to a this app so more business). An e-tipping function would also be great since a lot of your stores don’t allow tips on credit cards.
Finally, making the order ahead directly from your app and pick up in store. A lot of other coffee places/restaurants have had this ability in their apps for a while, so take some tips from those.
Could be so much better!!!!