Beautifully designed. Wonderfully simple.
However, there are lots of areas where I'd like to see improvement:
1. It is sometimes very slow and otherwise responsive on my iPhone 5. Needs to be more consistent. Entering lots of data is unbearable when Encircle runs slowly.
2. Once you've taken the pictures there's no obvious way to get them out. Should be able to press-hold to copy/save to camera roll so that you can easily email to insurance adjuster. The export function sent me an email with a .zip attachment that would not open on my Mac running Mountain Lion. The Zip file was only 2 KB, so I suspect that it didn't contain my pictures, anyway.
3. Each asset's menu uses most of the screen to display links to google searches under the headings of "documents/video", "troubleshooting", and "parts and accessories". I would venture to guess that practically no users techie enough to make full home inventories on iOS devices and yet don't know how to google the name of their product to look for support videos.
This area would be better served to show additional photos, my notes, warranty expiration dates, related assets (printer for a computer) etc.