Ulta Beauty: Makeup & Skincare Reviews

by E1izabethEva

The filters are a mess. If I filter 500+ items on sale, and there are 3 categories of eyes, lips, and face, all 3 categories should add up to equal 500+ sale items. Not even close. Each category has like 15 items. I can’t go back a step in the filters, I have to clear them all or start a new search. The search is terrible. I can search for a product by the exact name in the Ulta listing and it doesn’t come up. One filter for “gift with purchase” seriously included every single item. Because there is an online promotion for a gift with purchase for every single purchase. How is that a filter? Last time there was a jumbo sale, I didn’t know until I walked in the store. I had been on UltaBeauty , intending to place a pickup order and checking the sales. Afterwards I thought, maybe I missed it on UltaBeauty ? Nope. To know there was a sale, I would have needed to scroll down on the main page past virtual try-on, full price advertisements, social media feeds. The store ad, which includes promos, is seriously the very last thing on the page. I was just going to post the problems with the filters and searches, but after seeing that such a terrible app has high ratings, I had to clarify. One of the worst “pretty” apps I’ve ever used.

by Rolltidetinaturnerwithgaye

I will honestly just buy directly from the supplier, from Belk, or from Sephora. I contacted customer
Service about not receiving my order and being not being able to track it. They told me they had to wait 8 days. I was contacting them on the 8th day and told them that. So, after 8 days of not receiving my order and the tracking not being updated, I was told to come back in 4 more days if I still didn’t have it. I did and they said my order was lost. I needed this by the 29th. They told me they could reship my items but could not guarantee they would be here on time. So I either waited a week for my money to appear in my account as a refund or just hope the items get here on time. THEN, I check my new order and one of the items I ordered wasn’t even shipped! After all of this, Ulta could have contacted me about a replacement item for the one they didn’t ship unless they blatantly just forgot and offered me free expedited shipping. Terrible customer service all the way around. Again, I only used Ulta for the convenience of buying different brands at once but there was NOTHING convenient about this experience.

by Expbeard

Address doesn’t port over to shipment correctly, and coupons aren’t labeled properly. See my story below.
Where to begin? On the surface UltaBeauty looks great. Unfortunately this is not the case. My shipping address is correct in my profile, but once ordered the shipment no longer displays my apartment number. The first time I assumed this was my fault. The order was returned and refunded, no big deal. I double checked my address, re-ordered with a coupon this time (wonderful coincidence) and went back to work. After a bit I remembered to double check my order, and there it was; still missing my apartment number. So I called and asked them to fix this issue. Apparently they’re so fast with orders that it wasn’t possible to fix the issue. Which is awesome if they really are that fast. However, I still will not receive this purchase. I put in a family member’s address and attempted to make the purchase a third time. Well now the coupon is one time use. I look at the coupon and that is not stated anywhere, and the coupon remains in my “inbox” on UltaBeauty inviting me to use it. This has been beyond aggravating. I have wasted hours of my day trying to fix these issues.

by Bad Shipping Experience

I moved from California to Texas recently, I usually go and pick up my orders. They didn’t have what I wanted at my local store so I decided to place an order online. Since I recently moved I always check the shipping address because I haven’t shopped online at ulta since I moved. Long story short I updated my address I placed my order and everything seemed fine. Honestly I didn’t check the email that got sent to confirm the order because I made sure to update all my information before placing the order even my credit card and billing address, which I have the email to prove. Anyways, it was time for my order to be delivered check the tracking and realized it was delivered to my previous address, went into UltaBeauty to check the address info in my account and it was the correct address. Contacted ulta and they said they cannot refund or do anything because it was my fault. Although while I was on the phone they saw my precioso address on their system and me in UltaBeauty saw my current address. I’m really upset my order is in California somewhere and I can’t get a refund nor my products.

by Karen889

****Can you fix the feature for services. It crashes every time I want to make a hair appointment. I can’t use UltaBeauty at all to make an appointment and I been using UltaBeauty for like five years now for that specific purpose. What the hell!! If you had to change it, at least should have replaced it with something that work. This is insane !!!!!

**** With the new update to UltaBeauty , did anyone even check how the appointment feature even work?? Well it doesn’t because it takes me to safari. Then it refuses to show me the times, or services if I pick a team mate. If I pick up services, it refuses to show me team mate. And it keeps on restarting itself. What the hell!! The last feature worked well. Why the hell you have to change it !!

60 points away from diamond status. Had to travel abroad on a family visit for the holidays. But during my travels, I cannot use Ulta app, website or even phone call to place (or browse) and reach my diamond status. Ulta has restricted my account and would not allow me any access to it. Thank universe my account is paid in full otherwise I would be charged a late fee and not my fault BECAUSE ULTA IS NOT ALLOWING ME TO ACCESS THEIR WEBSITE. Seriously it’s almost 2020. Get a better server as I have had no problem ordering from any other website during my trip other then Ulta. Shame !!

by Frustrated Influencer

I found UltaBeauty a bit frustrating when trying to do pick-up in store. I checked off for in-store pick up cause I needed the items today and it’s right up the road but when I paid it automatically switched for it to be shipped without prompting me. Also added $30 more dollars to the already $200 order. I couldn’t figure out why. Contacted customer service and told there might not be a way to cancel and I’ll have to wait to return items. Over $200 in products I needed to pick up today I was told I have to wait to not only get the products but then to just return them. Going to the store to pick up items I needed today and spending another $200+ wasn’t an option. Beyond frustrating.

Fortunately they WERE able to cancel my order and I realized what had happened. Apparently when Ulta offers you a “free gift” and the store you want to pick up from doesn’t have the free gift in stock they automatically switch to shipping without asking/prompting you if that’s what you want to do or if you just want to not get the gift. I didn’t care about the gift to begin with. I cared about being able to go pick up the products I wanted today and spent all morning dealing with this instead of taking care of other things I need to do. This was supposed to save me time and it was just a huge unnecessary hassle.

by Jxd20

Regarding the UI, compared to the website it is really difficult to navigate. When using filters, you can’t select items within a broad price range, say, I might want to do from $1-$100. However, you can’t do that. You must pick from categories such as $0-$10, $10-$20, etc etc. And you can’t select multiple at a time, or it offers a weird random one.
And you also can’t select multiple filters at a time, you have to select one at a time, go back into the filter menu, even within the same category that you’re trying to filter. AND you also can’t deselect single filters, you can only clear all of them!

I will definitely not be using UltaBeauty for casual browsing, which is a shame, because most people spend more time on their phones nowadays, which might make for more business. Only if I have something specific in mind will I be using UltaBeauty unless the UI, and especially the filtering system gets an overhaul.

by Jennchapman009

I prefer to purchase my products from Ulta versus Sephora since Ulta's rewards program is far superior in my opinion. Yet, in researching products prior to purchase I primarily use the Sephora app because, again in my opinion, Sephora's app is WAY better than Ulta's. While both apps are user friendly and easy to navigate, Ulta's app is lacking in some areas. Sephora provides multiple photos of products as well as photos of the product(s) shown on different skin tones. It seems odd to me that Ulta would only provide one photo, especially pertaining to items where photos of the inside (makeup bags, etc.) would be extremely helpful! The second most important area would be the reviews section. I, like most people today, always look at reviews on items before I make a purchase, and I ALWAYS check the average star rating out of five. That is something I reference on any and all products I purchase online, and Ulta does not have this feature. Another thing in Sephora's review section that is great is the details they give you surrounding the person who actually wrote the review. You can look for reviews with similar features to yourself and that is very helpful! I hope at some point Ulta will upgrade some of these things on UltaBeauty so I can use only your app for both research and purchase!

by Allabaaby

I love basically everything about UltaBeauty , EXCEPT I absolutely hate how there isn’t multiple pictures of one product. Especially if I’m looking at colored cosmetics... Obviously if I really was concerned about making sure I’m getting the correct shade of something or if I’m trying to color match myself, I would then just go to the nearest Ulta location. But still, I wish they would have the option of being able to at least see some kind of side by side swatches of the products, (similar to the Sephora App work...), so you could see all the shades next to one another in a photo to help you compare the different shades of one product. Especially when it comes to any colored base products like foundations, concealers, bronzers, etc. because I still believe that you could make a decent choice when shade matching or whatever using the Ulta App or their website if you have the right photos. And I know you could also research some photos online through Instagram as well for further side by side swatches. Instagram does have the best photos of swatches and I’m not asking for the Ulta App to compete with that, but just to have some would be amazing!!! But honestly it’s such a great app for the most part! Yeah I have a few other annoyances about UltaBeauty but this would for sure be at the top of that list! But nonetheless...I definitely would recommend!

by Danni Chris

I look forward to going and getting my brows waxed/plucked. However, my last visit will be my last visit, to that particular store. Novi. I dared myself, to try out their skin bar. Last month, and while getting a microzone facial, I couldn't help but notice this woman did not wear any gloves. I could feel her gel overlay nails on my skin. Not to mention, my skin is highly sensitive already. I'm sure this didn't help. My parents brought me to my appointment. I'm physically disabled, my speech be delayed and quiet- but I'm 100% cognitive. I had my aunt call the store on my behalf to complain. And, I see it's going to be my word vs. hers. Because she wondered why my parents didn't call? Their recommendations were "just don't go back" and why am I just now having my aunt call? Because it took a whole month for my face to heal. She left black scabs over the blackheads she should have extracted.

by AvidRunner

I'm rating UltaBeauty more from the point of view as UX/UI designer. All in all UltaBeauty has been more impressive than I thought possible. I have access to what I want, in the areas I expect them to be. As someone who had never interacted with UltaBeauty before, I was able to find a coupon to use starting day one. I checked out my profile info and was able to edit my new shipping address straight from UltaBeauty . When I'm on a product page, I can favorite my specific skin tone on a foundation. I can write a review straight within UltaBeauty as well, although I noticed that I can't apply review tags as I am able to do on the desktop site. I'd also like the ability to save my nickname when rating, but that seems like more of an account issue than UltaBeauty . Since I'm talking about the review and rating ability in UltaBeauty, I'd like to mention that I almost missed the "Write a Review" link after I tapped the Reviews button. My suggestion would be to make it a button in order to give the CTA more attention. All in all, solid app. The best design is the one you don't notice, and this experience was very smooth. Props to the team who developed the Ulta app.
EDIT: Forgot to mention, I'd love the ability to add items to a wishlist within UltaBeauty .

by GIANNA ROCKS PINK

Ulta’s app, makes it very easy to find what your looking for and gives you access to all the info you need. You can look at your messages from Ulta, and check to see special offers, which are usually more,mthe higher your tier is. You also can see certain items that are double the points or triple the points, that you may have already thought of buying. Your points are shown on the screen, and as a diamond member, I can tell you they add up real quick. UltaBeauty is overall very user friendly, and have the Ulta coupon(s) for that month, in case you lost your magazine or do not receive them. I can go on and on about how awesome UltaBeauty is, end up writing 10 long paragraphs and still forget 25 things If you love shopping at Ulta you should definitely go download UltaBeauty and see for yourself!! I bet you won't be disappointed!

by Crazi4HelloKitE

Not only do I love UltaBeauty but I absolutely love the store! They literally have everything I need and want... from the latest perfumes,the hottest trends in make up, hair products, styling tools, one of my faves is nail polish 💅🏽(they even had a special OPI LIMITED EDITION HELLO KITTY SET WHICH TO ME WAS LIKE CHRISTMAS)....bath soaps and loofahs....AND REALLY I BARELY EVEN HIT ON HALF OF WHAT THEY HAVE AND HOW MUCH FUN IT IS JUST TO SHOP THERE-and ONLINE!! (WITH A FRIEND IS BETTER and I'm 42!) WHOOT! 💄💋 I have not yet tried the salon 💇🏻 or had a make over but I hope to! IF ANYONE HAS HAD A HAIRCUT AT THE SALON, please leave it in your feedback please 🙏! I'm really picky about my hair and I'm sure everyone can relate to at least 1 hair stylist that said, I'm just GOING TO DO A TRIM about an inch and you walk out without any hair!!! Anyway-APP is great! Love the variety of name brand products, I DON'T LIKE HOW SOME ITEMS ARE A little pricey BUT I can't think of anything bad to say ⭐️⭐️⭐️⭐️⭐️ 💛 I LOVE ULTA 💙

by Ptness247

I have been a long time buyer at Ulta and frequently use UltaBeauty to browse, search specific product reviews and make purchases. Today however, Ulta lost a purchase. I received two gift cards as Christmas gifts and wanted to use them today to make an online purchase because the closest Ulta to me is 10 miles and the weather is horrible. While trying to make my purchase, I notice that it won’t allow me to use more than one gift card towards my order.

Thinking that maybe customer chat support can help, I reach out to them. TaylorW is who I receive as a chat support tech and when I ask if there is a way they can help me use more than one gift card, I receive the response of “sorry, the site does not allow for more than one gift card per order.” Then I proceed to inquire as to whether there is a way I can transfer the balance of one gift card to another to ultimately give me one gift card to use and the response was “sorry. We don’t have a way to do that either.”

Well, thanks for nothing Ulta. Your site support is less than helpful, your ability to make purchases online using gift cards is laughable and you just lost a purchase today because of the inability and inadequacy of your site.

I do hope you update your site and allow for more than one gift card to be utilized and/or for the ability to merge gift cards so that a customer can make a purchase.

by TerriTerriQuiteContrary

I adore Ulta Beauty!! It is where I go should I find I am running low on anything because Ulta Beauty has it!! Ulta also has beauty rewards that give you rewards each and every time I shop Ulta. These points add up, too!! So I can get, Smashbox, Too Faced, Estée Lauder plus so many more product like Urban Decay, and Mac. It’s just too easy too as long as I don’t get addicted and defeat the purpose!! I’m good to go. I’m hear to check the status of my order which anyone whom has ordered a product or products. I cannot say enough for UltaBeauty. All the prices seem to be at or below retail cost. It would be great if they could by in quantity so they can pass the savings on to their customers. But you cannot always get that what you wish for. So all in all I gave Ulta a five star rating because Ulta deserves it!!! Keep up the good work and send those samples because I have purchased each of them!! Thank you Ulta for the great customer service!! My hat’s off to you!!

by Mrs.Weathersbee

Today I came in for my hair color to be fixed from a bad home dye job (ZICRI) listened & asked the whole 3 hour visit. To my great surprise the Balayage color scheme was gorgeous. She offered a hair mask because of the bleaching. Which helped very much. Her performance and customer service was great. I will be back using the salon from now on because of her.

On a separate visit as I shop every couple weeks. I came on a busy Saturday afternoon Adriana I hope I am spelling correctly tried helping me with my getting a credit card with y’all. The issue wasn’t able to be fixed but she gave me customer service info. Which did help. She also gave me a small free gift for my inconvenience which I was surprised with pleasure about. She was very upbeat and happy. She’s been working several times I’ve been in to shop and is always a very great help. Actually she goes above and beyond. I couldn’t be happier. Thank you and see y’all soon. This is regarding the Hinesville Ga location.
Kindly, Melissa Weathersbee.

by Lilblondie4u

UltaBeauty has no issues. It keeps me logged in with all my updated information, I can view both my online & in-store purchases, as well as itemized point history in real time. This helps make the most of both the reward membership and help to keep track of shopping/order details. UltaBeauty is by far my most used and loved.

Any additional suggestions I would take advantage of would be to search new arrivals by category i.e.: What's New in hair/ New in skincare/ etc. I would like to be able to make "verified reviews" from my ordered items. It would also be cool if Ulta offered a reward point for verified reviews! If at all possible, I would love for there to be a way to enter a search keyword that would also be able to search within ingredient listings. And one other suggestion would be a way to search through your personal favorited/saved items.

Thank you to Ulta for keeping your app updated, efficient, and an easy, one-stop click for your shoppers.

by Mieh6969420666

I love shopping but i would dread going to my local ulta, the line was always CRAZY long and i would see why when i would get to the cashier and they are (probably forced) to ask you all your personal information EVERYTIME. I had an account with them but for some reason my phone number was never enough, theyd ask for my email and address; every. single. time. Does that not make anyone else uncomfortable? Announcing your address to the whole store while making everyone in line wait for that lol?? So i caved and downloaded UltaBeauty just so id never have to experience that again and i cant tell you how happy i am that i did!!! There are RIDICULOUSLY good sales exclusive to UltaBeauty . Something good is always 50% off and sometimes they're value sets not sold in stores. And if i ever do decide to go in store shopping again i can just use the barcode in UltaBeauty for my ulta points instead of having to tell them everything over again!! Im so stoked!

by Manna.elinor

It's good! I wish it would take from Sephora and be more descriptive in shades and give more photos and videos to preview products. Also a way to help find shades of foundation that match up to what you could put in a profile would be amazing. Sephora has a skin tone ID system. They also have a skin care system and this helps tremendously when it comes to purchasing products online. Also the sample game needs to be stepped up because Ulta stores are like the Walmart of Makeup stores while Sephora is more akin to the Sephora’s in the world. Ya see Ulta has a lot of catching up to do. I would love to see Ulta succeed and do better but that requires treating your customers like they’re clients not pests off the street. Here’s a major hint. When a lot of people go shopping they don’t flaunt their wealth because who wants to be robbed. So don’t treat one person better than the others. And we all know your butts can afford to give out samples of product and then place it in our profiles so if we enjoy it then we can purchase it. Now I am telling y’all give QUALITY samples. And please hire people who know how to do brows.

by Gmwlover6

First of all, I have only one or two complaints about UltaBeauty. Other than the few complaints its mostly ideas on how to make it work better/more efficiently. The complaints are the following, UltaBeauty does crash from time to time which is obviously going to happen. Also, some of the products that I know are out in stores weren't showing up to buy from UltaBeauty . But other than that I think that's all the complaints I have. For the improvements/things, I think would make it better. I think it would be nice to have a live HUMAN ”assistant” for finding out what products would be best for your skin shade, undertone, type and more. (without sacrificing privacy and all) Also if you can't find your undertone have a test to see what undertone you are. Also, a button or something to click to get a small sample of perfume before you buy it may be for free or a couple of dollars something reasonable for something you're just trying to smell before you buy the whole thing. And what about an alert when something that has been out of stock comes back in stock. (hint hint James Charles morphe pallet lol) but I think that concludes this review! Keep up the great work!!❤️✨🙌🏼

by Lori Clemons

My review is more of a suggestion than anything bad or good. It would be nice if you would put the name brands on sale or include them in with coupons. The coupons and sales could be better. The main suggestion is to put the Ulta brand next to the name brand so than we can try those instead. For example if I like bare minerals and Ulta has their brand that is synonymous to bare minerals place it next to the brand name and offer sales the current coupon of 3.50 cannot be name brands and you have to spend a certain amount which does no one any good ! That needs to be reconstructed and if the Ulta brands are labeled same as the name brand and / or near them I would try them. The only complaint is the coupon it’s an insult the way it is structured! Thanks hope corporate reviews this suggestion and implements the same as name brand. All the Ulta products I have tried are really good just no way to know which brands they are similar to.

by Savage And Annoyed

EVERY TIME I need to book a brow bar appointment the process is long and tedious because they never have the brow appointments available when you actually are ready to book your appointment on UltaBeauty . Brow services, and their starting prices, are listed under services but as soon as you go to the booking feature everything EXCEPT brows is available for selection. So I end up having to call which is EVEN MORE FRUSTRATING because you just get put on hold and bounced around and it’s not the best experience if you happen to get someone on the phone who isn’t the friendliest or may be having a rough day. It seems like such a simple thing but Ulta still has yet to figure out that if you’re going to list all of your available services on UltaBeauty then you need to make UltaBeauty user friendly enough for your customers to actually book ALL of the services they partake of. PLEASE FIX THIS! It’s too simple a thing to STILL not be addressed. Thanks in advance.

by Jdomw44

As a beauty lover and makeup collector ( let's be honest, I'm addicted lol) Ulta is the best! As someone who is constantly looking for the perfect routine, ulta comes in handy. They stay current with new releases and give more incentive to shop than Sephora. The point system is literally the best and I never feel bad about making multiple purchases. The ration of high end and drugstore is perfect! I nolonger even shop at Sephora because most, if not all, of my favorite brands are already at Ulta! They continue to bring more brands and it makes it so easy to have a one stop shop experience. UltaBeauty is amazing as well and makes things so easy! Seriously, you can't go wrong with Ulta and the credit card really does make things so much easier, though I guess you don't truly need it! I just a triple bonus for me with helping my credit, making purchases super quick, and racking up those points!! Ulta, you're the real MVP!!

by TR Merrick

What can I say🤔😲😍 I love you Ulta 💕 great prices...great customer service and wonderful brands that make every woman feel beautiful and not feel bad about their appearance 😊 thank you Ulta because when I was ill 😷 I would shop for makeup 💄 there at a reasonable price and would feel beautiful even though my battle was rough... Now God gave me another chance in life and I continue to visit you to get dolled up🙏🏼🙌🏼✨😃😍💄✨. *Makeup can really change your feelings sometimes because when I was ill 😷 I honestly felt like the ugliest living thing on earth I was 20yrs old,5”4 and weighted 86lbs sick and useless due to my illness then I found Ulta and felt pretty again after buying some makeup that would make me feel alive even though I really thought I wouldn’t ever make it. Sorry for the long info but (Once again THANK YOU ULTA FOR THINKING OF ALL WOMEN AND CHANGING LIVES).💙

by Ashleymarin

I hate to say this because I am a touch it feel it kind of shopper, but I am so glad we can do online purchases (reason for the 5 stars), the store I usually shop at-Burleson, TX-cleanliness and level of service has just fallen to the wayside. I live 30 min south of there and it is the closet without having to go to Fort Worth, and lately that store has a foul smell and the service is basically social hour for the workers. The testers are atrocious, possibly a sanitary issue.
Truthfully, I ran the Burleson store for several years and I know that is not is what is expected from ULTA to their employees. I truly hope this hits the DM’s and know that from a former management employee (left for personal reasons) how sad it is to see a store with so much potential become less than appealing.