E*TRADE: Invest. Trade. Save. Reviews

by Suoer Upset

During the ridiculous Reddit trade frenzy I switched over to E*TRADE because I didn’t trust Robinhood could handle all of the volume and I was right. So I started by putting a meager 150$ in my E*TRADE account just to open it and begin transferring all of my stocks over from RH to E*TRADE. Well 3 days after I opened my account I can no longer log in as they “were unable to process your request”. So I called and after 2 hours on hold the guy tells me I can login online instead of ETRADE and should have messages or alerts telling me what’s going on. I WAS able to log in online but had zero alerts or messages about what was wrong and had no access to trading but could see the details of my 150$ sitting in my account. He told me I should receive a message soon and there’s nothing he can do. 2 weeks later no message and was told the same thing again when I called except this time was told I can’t even close my account until whatever the problem is is resolved but I have yet to find out what the issue is since I haven’t receive any alerts or messages or emails or texts saying I even have a problem

by Leighbob1

Charged me $37 for $5 worth of stock when JE reverse split. Bringing my huge account balance from $80 to $30. STAY AWAY WeBull better app, went through several RS with them and never charged a dime, in fact never charged a fee at all with WeBull or Robinhood. Both superior apps to E-trade. WeBull better layout, and has full trading hours (4 am trading!). Layout on Robinhood better and extremely user friendly, with some extended hours trading. Both WeBull and Robinhood are superior to E-trade in news coverage as well.

***update***
After multiple messages back and fourth with customer service and getting no help with this “mandatory” fee I clicked on close account link in message tab. Explained situation, got stock “here’s what you need to do to close account reply”. I replied to that with simply “No interest in retaining my account?” Finally, a human wrote me asking how to retain my business. Well, wound up getting a hard fought refund. Moral of the story.... watch out for their surprise fees, read about their fees before investing, and for gods sake don’t invest in RS stocks. Lessons learned. Changed rating from 1 to 3 stars. Fees can be deadly to a small account.

by Conmanduzit

E*TRADE is the worst of the major brokerages. You will always have to wait hours on hold to speak with someone. In my case, I had an account with E*TRADE, and eventually withdrew the money to move it somewhere else. Months down the roads, I transferred 5k back into the account to do some trading. Found out after 5 business days of waiting, that my trading abilities had been rescinded because of the money being transferred out of the account a few months back. Super annoying, but whatever. Waited on the phone for 2 hours to speak with someone, and they had to submit a request to reinstate my trading privileges. Took another 2 days to be able to use the money, again annoying, but whatever I guess. Finally was able to place a trade last Thursday, with the whole 5k. I go to make trades yesterday, and the account is just gone. Vanished. It still shows a different account on my application and on the website that’s empty but the account with the money in it with an active stock isn’t. Can’t trade, can’t get anyone on the phone. Contacted my local branch, and looks like they DELETED the account due to the inactivity!!! WHAT! Not only am I losing money by the day, but I can’t get anyone on the phone without a 3 hour hold or more! I will never use E*TRADE again and will advise anyone I ever speak to against it. Absolutely horrible, I just hope I can get the account back with the shares that I purchased at this point. Inexcusable.

by FB314

The new version they have rolled out is dysfunctional in so many ways that I can’t possibly enumerate all of them in this review. Not only is the UI design itself poorly thought out, but the execution is an epic failure too. It’s incredibly slow, it gets hung up in the middle of the most basic tasks, it displays random error messages in decontextualized ways that make no sense (“Data can’t be read because it’s in an incorrect format”), it’s full of flagrant bugs (several positions are displayed multiple times in my portfolio, apparently their developers haven’t mastered deduping yet), and on and on. The level of incompetence evident in all of this is so extensive that I seriously no longer trust these guys to get basic arithmetic right and will be moving all my assets here to other platforms. It is mind-boggling to me that the head engineers overlooking this disaster and the manager(s) who authorized its release have not been fired. Please don’t bother with a meaningless cut-and-paste PR reply thanking me for my feedback and promising that the developers (where did you hire these?) will look into this. Fire the people who enabled this catastrophe and revert to a functional version or sit there and watch your users waving you goodbye.

by Jwal5350

One thing a financial app should get right is basic math. ETRADE and the iPad app fail miserably at basic math. I’ve been using ETRADE daily for about 6 months and it was occasionally bad. But the last few weeks the issues have gotten worse. Examples. If I add up my daily gains $ for each stock I own it does not match the daily gains $ under Net Account Value. And I’m not talking a few $ due to the change in stock prices. It’s hundreds or sometimes a thousand plus off. Also. The daily gains % is wildly off between the different views. Sometimes while I’m watching the numbers they eventually display correctly. Sometimes if I log out and log back in they display correctly. If I wasn’t in several positions I’m not ready to exit, I would move my money elsewhere and close my account. It’s completely unreliable. Sometimes a stock price will drop by a small amount and the % change will drop like 10+%. When I do the math manually it should only show a .% change. The numbers show wildly differently between the portfolio and watch list views. Did E*TRADE fire their entire app QA team? How is this product released with such awful math?

Seriously you blame your bad software math on my device? I see miscalculations on my phone, on my tablet and your website. This is your bad development. Take responsibility and do something to fix it.

by Complainer365

By the way all these 5 stars are fake for sure...minimum balance required All the sudden bs, for a brokerage🙄 in 2019 expensive🤑, not enough tools for those that short trade or day trade, not basic enough for beginners. if you really must have mutual funds go ameritrade or fidelity. i will never invest in anything that e trade touches. robinhood carries 1/4 of my portfolio and i guess after e*trade cancels my account i don't know what's going to happen to my shares? they only mention starting balance of 500$ not a cash account of 500$. not a portfolio balance of 500$? just a giant rip off i cannot see nothing but stubbornness and failure to get with the times as a reason to use e trade. the real issue is to get 500$ in i used my bank obviously, now it says i have no bank account setup? now just HITF is that possible? no support provided when requested. so 2 years later, I have robinhood stockpile fidelity and e*trade robinhood is by far the easiest and most accurate. Fidelity offers tax lots and NO purchase fees on their mutual funds like fxaix. So i go to pull out a balance in the e*trade cash account and they are holding me up 3 days or more to verify my bank account, the same account used to fund it? deleted ETRADE , just leaving the small amount in until i retire i guess then i'll cash out e trade is definitely 90s and it shows.

by ETrade Is The Worst

I opened an this app account as my first ever venture to buying stock. I must say while the trades are “free” what’s not told to you is the spread that this app plays with on each trade. This is to make money or they just aren’t making the best trades for their customers. ETRADE lags with its stock values compared to other apps and even Google. It also takes way too long to fund an account. I opened a Robinhood account and was able to start trading immediately. I took 3 or 4 days for my money to be drafted from my account and allow me to start trading. This is 2020!!! I lost out on a 40% day in ERX stock because of this. I also don’t like that because they were so slow executing my stock or did not leave any wiggle room they bought my stock and then requested a cash call. When I didn’t fund my account the additional $130, they liquidated some of my stock and took a $25 fee for doing this. I’m sure I agreed to all of this but other trading options don’t operate like this. I’m eating for my CCL stock to rise another $2/share and then I’m out of this app and will never be back. If anyone is listening you really need to redesign your business model and your app. Both are outdated and you are not retaining customers because of it.

by Keiishi

Downloaded ETRADE a few days ago on my phone and iPad. After creating my account when trying to log in into my account either on iPhone or iPad I always had a message “We’re sorry we were unable to process your request, try again later, if the problem persists call 1-800 this app…” when you call them you have to wait 40 min, second time was 90 min, 3rd time was 2 hours +. Then I had an issue where they wanted me to add my second last name (which I don’t use anywhere else not to even legal documents or bank accounts or other trading accounts) to my account. Then I said that name could change if I get married or divorced, then they said I would have to wait for a document with the second last name change then summit a new form to e*trade and wait and wait. Imagine if for each call is 90 min plus waiting. Or imagine if when I invest a lot of money I can’t get my funds because of my SECOND last name or because I can’t reach them by customer support or because ETRADE never works. Horrible experience. I used Robinhood, Webull and several other apps to invest and never had a single issue like this, specially with my name.

by Joeseppiiii

I downloaded ETRADE in April as a first venture into stock trading. I KNOW I transferred only $1000 but somehow I have two different accounts which each had $1000 in, one is up to $1200 and the other is like $1,000 and some change. I’m hesitant to make any moves with the money because I’m worried some of it is somehow on margin. I can’t get anyone to chat with their is always. A 112 minute wait, no one answers the phone. Either. I try to log in on laptop just to go through pages of information that needs to be filled out to “activate” my account. Check out E*TRADE ratings on consumer affairs. It’s nothing but one star reviews of people complaining about the same issues I’m experiencing no; poor customer service, difficulty obtaining funds, excessive fees etc. I want to cancel it. Robinhood has been a breeze to use. I can’t even figure out how to cancel my E*TRADE account AND I’m not sure if I will be charged some exuberant fee for doing so. It tells me I have a total of $2200 but no where near that total is available for withdrawal and it’s impossible to get any help from anyone regarding this. Can someone please explain to me how I can close this account? I used their core portfolios program to have them diversify for me based on my risk and time frame etc.

by BlakeySterling

ETRADE seems to be good with the exception of the chat feature always closing out while I’m waiting in line and I get a call or something. I am not gonna wait 20 minutes with that screen pulled up... when you minimize it it just closes out after 5min. Don’t get me started on how much money they make on holding all transfers from outside accounts. I have many checking accounts and transfers are done instantly these days, I logged into my bank on their website and did the electronic transfer! Why am I waiting still 6 days later for my money!!!!????? Most of the stocks I wanted to get into that were low have gone but up now, so it’s like I wasted my time even getting this account they prevented me from possible good investments and have had over 200$ of my money that I can’t use in any capacity for 6 days and counting. There are other great investment apps out there I suggest one of them solely based off of how long it takes them to give you your money when they take it out of your other account the same day you do the transfer!!!! Going to
Give ROBINHOOD a try and probably have to file a report with my bank to get my funds back since E*TRADE won’t release them for use and I can’t get an agent on the phone or chat. Waste of a good app.

by Jakertakert

I absolutely hate that I can’t use my own money to invest for 3 or more days after they receive it. It’s already left my bank account, I know they have it, but they won’t let me invest it immediately. I lost thousands of dollars because of this bull crap. I wanted to buy some stock and I couldn’t because they hadn’t let it be invested yet. I also couldn’t wire transfer it to them (which would have cost me $15) because they already had my money. Absolutely ridiculous. I hate using E*TRADE. Why do they have to make it so completely ridiculous to use my own money? Other notable trading apps give you the credit right away, since they know they’ll get your money via ACH.

Also, I frequently get the message “something went wrong, try again.” But it doesn’t tell me what went wrong, or what I need to try again. So right when the market opens and I’m scrambling to get trades made, I have no idea if something went wrong with my trades, or something else, or nothing at all. It’s irritating.

The only positive to E*TRADE is that their customer service seems to be U.S. based, and they were kind/helpful on the phone. Limited in their capabilities by E*trades’ policies, but still very nice folks.

by Bulldog 25

I am a LING time this app customer and have used the mobile app for years to trade. It has been excellent until the past few months, especially with the latest update. The data is now very inconsistent in the charts and from time to time with the pricing. For example, I have a trailing % stop loss order for AAPL. In the chart, it shows the stop price is higher than the current price, but when I tap on it to see the value, it shows the correct stop price. This is horrible when I want to see if the stop it set appropriately against the candlestick chart and studies. Second, on the daily chart, it now shows up to only the previous say’s info, excluding the current day. Horrible! Finally, with a highly volatile stock, I do not trust if the price shown is correct as it does not fall within the bid/ask prices while it registers and shows trades executed. This is intermittent, but causes distrust of all data.

Please fix your chart and data problems! You are a better company than this. Your mobile now looks great but provides crap data, defeating the entire purpose. I have written to you about this via support for over 2 months, so now it comes to you in the form of a poor review. Please do the right thing and get this fixed. Or perhaps replace your mobile development team.

by Aajon210

I don’t know what’s going on here between E*Trade and Morgan Stanley but I got the blame game excuse so I guess they are still working out the kinks in IT. Or it could be Good Cop/Bad Cop.

Basically, Morgan Stanley raised their margin requirements and then sold my stocks almost immediately after I called them and told them I was transferring the money in before 3 pm. However, they sold my cheapest shares on FIFO when I use LIFO on my taxes. I checked my account settings prior to messaging the support desk (my settings were still LIFO) and then asked them why they sold my oldest shares first. They changed my method to FIFO and said I was on FIFO. I changed it back and picked up the phone immediately, because now they are either lazy or doing something shady. After talking to customer service and getting nowhere, I had to get snippy and ask why they are committing tax fraud on my behalf when I’ve always used LIFO. I was sent to Mr. John Hill, who handled the Tax Lots from E*Trade in Utah. He was a good guy. He was able to see all the changes they made to my Tax Method and say the trades didn’t go through correct and then had to submit forms to get my tax lots back where it belongs.

All in all, great customer service from Mr. Hill from E*Trade. I guess Morgan Stanley is really tight on cash. That Fed Borrow rate is super high. 🙄

by Dawniepants1980

Unable to complete some processes with app (such as confirming test deposits to authorize new account). No clear direction on app & could only complete via web. Makes no sense why this isn’t included. Also needs a thumb print access option to log in.

Update: it’s like they didn’t read the comment at all... I want the thumb print enabled but there’s no where to turn on this option in the settings. I’ve looked. If you’re aware of where this can be done and could direct me, THAT would be helpful. Making it easy to find/change in ETRADE settings would also be lovey.

And as far as verifying the account, I’ve already done that. The issue was that it could NOT be completed in ETRADE and you’re not told that anywhere. The instructions state to navigate to a particular location and then when you go there on ETRADE , said location LITERALLY does not exist. It wasn’t until I accessed my account on a laptop that the option became available. Not having this accessible on ETRADE and zero direction on where to find it is a problem. The whole process to sign up and activate my account took entirely too long (about a week) and this delay caused me to miss out on purchasing stocks anywhere near the original price point that drew me in. By the time everything was finalized, the stock was up about 35%. Frustrating.

by Iivikis

I did a little with stocks and options on Robinhood, which gave me a taste of the market. Even though I lost more than I gained, I realized the potential of going directly into the American (and global) economy by direct market participation. Then, after reading Charles Payne’s (Fox Business News Channel Personality) book, Unstoppable Prosperity, I transferred my little nest egg from a lackluster middleman financial advisor to E*TRADE where I was free to work with my little nest egg on my own. After getting used to navigating the E*TRADE platform, I can find my way around enough to do what I need to do. Based on limited experience, I still feel encouraged to say that E*Trade is a good platform from which to work. Would I recommend it? If you practice with navigating ETRADE and/or the website, you’ll catch on and go from there, so yeah, if you’re willing to try, to that end I would recommend it. It would help to learn a little market jargon. I use the phone app almost exclusively.

by Dragonsdw#2345

Initially I opened this E*TRADE account so that my high school child and I could both learn investing strategies together with small amounts of money. We did an initial seed money matching for him and we both really have learned quite a bit. We enjoy the Bloomberg and other news updates related to our portfolios. The folks that we’ve called if we ever needed help have been friendly knowledgeable and prompt. Only one other group has service like this (that I’ve been exposed to) and it is on par with TIAA CREF (my 403B). My wife has a different 401(k) manager and I wish I could use E*TRADE as they are not very helpful!
We are now using E*TRADE for our IRAs and getting more involved in our individual brokerage accounts now that we’re more comfortable with the process. The trades go through quickly and we get confirmation emails that let us know when it’s occurred. We’ve been been very happy.

by Hgfjfgbhjfhsjdagur

Why can’t I select tax lots to sell from my phone. It keeps telling me I have to do that from the website but that was not the case a couple of months ago. I will have to change platforms if I can’t do this. I’m on the road way too often and I am a trader, not just investor. It’s useless if I can only sell from my phone on a “first in first out” basis. Please help! I never had this issue until recently!

Update... so I was told I could select lots on my computer and execute from my phone. That is useless! If I was able to be at my computer it wouldn’t be an issue. Thanks for the nonsense response! The thing is, I used to be able to select lots from my phone and now can’t. Fix it or I’m gone! ETRADE is now worthless!

New update: I finally got help and there was a fix. I’m now working like a champ again. Yes, there are little bugs, especially after hours, that need fixed. But face it, there aren’t any with no issues. I’m sticking around and I was one foot out the door. Thanks for the help! It was slow but it worked.

by Maximus0486

I say that because E*Trade has been easier than eating pie. The problem people have with the service and ETRADE is they don’t know how the pie is made nor do they want to learn. They just want the pie. Well it doesn’t work like that. You have to get your ingredients, mixing bowl, pie dish, oven to bake, heat to cook the pie, and last a nice dish to serve it on.

Some people will understand the metaphor. The ones who leave all the bad reviews are the ones that are frustrated. Overall great experience. Money does take 3 days to transfer until available for trading, which felt like a life time as I was watch the stock I wanted go up in price. Understanding the difference between funds available for investing and funds available for withdraw is important. It does take about 8-10 days for funds to be settled and available for transfer. Have patience and enjoy the process.

Stop complaining because you aren’t getting your pie immediately. That’s like putting the ingredients in the pie dish and baking it for 2 minutes and opening the oven and wondering why it’s not done yet. I’m looking forward to enjoying my own pie in the future. I’m still in the process of building my ingredient list. Can’t wait to watch it bake and rise.

by Grockatron

It’s a great brokerage app. It checks all the boxes and is a pleasure to use. I’m a big sucker for UI candy (why does an investment app need to look old-school?) so I appreciate the strides E*TRADE has made in recent years and look forward to slicker and slicker interactions on trades as they continue to develop.

For me, one thing I’d love to see is the option to select a portfolio to track with the widget. Right now you’re limited to individual stocks. It would be awesome to see % or $ gains or losses for a selected portfolio/account without needing to open ETRADE & authenticate every time. Hope to see this in a future release!

The second thing is instant deposits. Some newer brokerages credit your account instantly when you move money in, then place a hold on your assets (can’t withdraw the same balance) until the transfer clears. With E*TRADE you can’t use your funds until the ACH deposit clears. So if you want to buy a dip, you’ll want to make sure you have some cash reserve in your account, lest you miss a buying opportunity.

by Ugh!!! Ugh!!! Ugh!!!

UPDATE: I finally rebooted my iPhone and the download worked. No problems with ETRADE . I don’t really see any difference in the newsy app vs the older version. I also changed my rating.

So I went to open ETRADE on my iPhone an hour ago. I received a message that a new update is available with new features everyone must use. I have the choice to exit or update. First I exit and try again, I was just wanting to simply check my balance while away from home, hoping it would let me open it this time. But, no! It wants me to update or exit again. So I hit update this time. The result...it won’t download the update. After a half hour, I cancel the download and try again. After several repeated attempts, I decided maybe I need to delete ETRADE off my phone and download from scratch!! NOPE!! So now I have deleted ETRADE off my phone and cannot download the “New Improved” app! Thank you this app, since I do a lot of my trading remotely from my phone!! MEH!! Oh! And I see the new version had been out for about a week and it still has issues, but I am forced to downloading a non-working app that I can’t download. <>

by Ltdive

I sent a request for upgrade in trade level from 2 to 3 and something I was told only takes a day has yet to be answered which takes me to another issue. Don’t ask any questions because they probably won’t be answered especially if they don’t like the question. It’s not like they have to look you in the eye as they tell you that what they advertise on television, and every other source of advertising they use is not entirely true. Your trades are only allowed if they are not structured to make them the most money. Their option trades are set up for only individuals that have a whole bunch of money, if you’re just getting started or don’t have thousands of dollars for one trade look elsewhere because this is not the place for you. Thought I would share so you don’t have to learn the hard way like I did.

by MAK1989

My employer uses this app for giving us our RSUs and ESPPs. The two factor auth is THE absolute worst kind of system I have ever seen. It breaks my password authentication flow and makes me very reluctant to use ETRADE in the first place. I have been using their website for two years now and still cannot figure out head from tail on it. Fidelity is no gem, but they’re leagues ahead of this app in terms of user experience. Learn something from Robinhood or Cash app if you want to make your UX accessible to users. My review has one stars too many.

Update (responding to the comment from the developer): Yes, I understand how the two-factor system works; I’ve been using it for over two years now. I’m just commenting that it’s the absolute worst type of two-factor auth out there, usability-wise. And this comment is more pertinent to your website, since I can get around the iPhone by using Face ID with your recent updates.

by Samantha6951

Read the reviews but ignored the bad ones. I had seen where they just randomly hold your money for a week before they let you invest so even though it makes no sense I was ready for that one. What I wasn’t ready for is it that after the time had went by to free my money up, I still was unable to use it because after they hold it for no reason, they then want you to call. Then when you call, they hold your money for a few more days, I guess just to let you know who’s boss. Then there’s another fun fact, if you decide this is unacceptable they hold your money for two months before you can have it back. When I called, they actually told me if I would call my bank and report the money stolen, I could get it back faster. Still took almost another week with my bank.

by MTMZ12

The white background looks average now compared to before when it was the simplest and the best in the market. You’d have to press too many buttons to be able to place a trade and that’s its biggest flaw, along with buffering too much. The built-in calculator ONLY allows you to calculate shares based on the market price and not the desired price, which is just nuts. The interface is all white and visually a bit confusing and bland at the same time. There are too many info and functions packed in one place causing clutter. Overall the new app is a UNANIMOUSLY a downgrade, not an upgrade at all, which is a rare occurrence for a brokrage firm; usually they listen to the customers and get better and faster. They damaged this app’s reputation as having a simple, easy to decipher black & white interface. I’m most likely moving to TD when it merges with Schwab since OTC trades will be commission free and TD is the master of placing your Buy trades quickly, which is crucial in this market where a few seconds can mean missing buying a stock at a cheaper price.

by Joker102888

I set up an account and watched the market then decided on what I wanted to start trading, well I put in my money and I’m all excited to start investing then it takes a week for my account to receive the funds and process. Everything is at a market high now and I won’t even be able to trade until tomorrow so right now I’m not happy at all with losing opportunity to invest by a week just watching prices go up waiting for my money to even trade with. I will update the review with my experience post trading although now I’m worried it’s too late by the time I’m able to trade it would be better to sell leaving me wondering why I should invest with this business. I understand that there’s a process for money transactions and they can take time but what’s the point in investing money a week later will my trades be just as unimportant? How long will new accounts take to trade when they have money to trade with am I going to put in a bid and it get processed the next day because I have a new account? So far I haven’t been impressed I’m hoping I change my mind

by Dhcprouter

Put some money into an account to open and transfer another brokerage company. 5 business days until I can touch it. Another 5 business days to get the paperwork to transfer my portfolio than who knows how long it will take.
Live spinner trading should be “free period” if you are paying for the trades. I should be able to see if I want to buy at the low point without waiting 15 minutes for update. Wicks can be at bottom and top than turn into a 0 sum doji gain after paying the trade fee.
I understand you have to make money. But you can purchase a stock at its peak than have it drop to - without a clue. Meaning you can potentially lose lots of funds. While the company can still hold onto the stock and charge you for the loss.
Will stay with them for 3 months and see how it goes.

by Femd29

Setting up account is infuriating. Examples: didn’t accept my city name as valid, so I had to close out ETRADE and start process over. When I clicked to ‘view terms and conditions’ it routed me to a new screen that I couldn’t get back to where I was in the account creation process so I had to start over a second time. Online form asked for employers address, so I had to go to the Internet to look it up and when I went back to the E*TRADE app it made me start the account set up process all over again, a third time! Since I clicked on view terms during the initial funds transfer process, I couldn’t get back to the same screen and now I can’t get that screen to come up again.

So annoyed that I’m questioning whether or not I trust the functionality of ETRADE with my money.

by Jfdeeppurple

I have been trading for a long time with different companies and apps.
I love E*TRADE but I must tell you there’s got to be a more simple way and faster execution process he’ll by the time you can set the limit or figure out the rules for the trade it could be good or bad
If you could trade from the charts would be great
I lost a hell of a gain the other day because it just takes to long sometimes you need it to where you click sell how much you want to sell and if needed have a fixed limit Jesus Christ by the time you click 5 different things in the process I lost out on about 5000 but I was lucky to grab half the profit after 5 attempts to sell did not go through I was lucky to make a 10 minute phone call and got a assignment to make the trade for me .
You need to simplify things have a fixed process so it’s only a few clicks

by Ranolf

Functional and it’s possible to do most things.
It appears to have too many lousy mostly embedded webview app views.

The interface doesn’t provide a iOS native navigational model instead using android’s subpar “hamburger” menu model.

Some features use interface models that make no sense on a mobile device.
- Try adding a stock to your watchlist. Oh wait, even though they have in-view edit button, you can only delete watchlist entries. If you wish to add any, you must get the epiphany that they’ve buried a watchlist editor in ETRADE ’s “hamburger” left nav, which has the ability to add.
- instead of making a stock price graph that you can just pinch and zoom, you must tap a magnify button (which is confusingly also the iconography for search) first. Have you ux designer play with the built in “stocks” app for a clue about how to do this right.

How about a dashboard that provides an overview of your accounts. Oops. Please carefully select each account that you want ETRADE to render- we couldn’t possibly show you a combined view of your holdings across accounts.

Don’t you guys put any thought into interface design?

by LCL68

I’ve had E*TRADE for probably 15 or more years. I’ve been self employed for 5 years and at the end of every year when I start to do my taxes, I hope and pray that E*TRADE will let me download my banking transactions in an excel or csv file... but no... after repeated calls and emails for three years, I still can’t do this. For an online bank, they are way behind the eight ball in user experience. They don’t even attempt to categorize expenses for you, so you have to click and choose an expense category for every transaction.
I suspect it’s because they care more about the brokerage part of the business...which does offer a pretty good user experience. Once again as the year is ending, not looking forward to hours of copy and pasting from the transaction grid, reformatting, etc just to try to add up my personal and business transactions. I know I should switch to another company like TDBank, but I just haven’t gotten around to it. Hoping E*TRADE will eventually listen to their customers.

by Diltiazem

I use Ameritrade and this app for stocks and options activity. The Ameritrade app is much easier and faster for making trades (too fast at times if you know what I mean). The this app app allows the generation of charts for options which is probably the most important feature for me. The actual ability to make a trade can be cumbersome and yes the slowness of the process has cost me money (and saved me money too so it’s a wash). ETRADE does a good job for what it does. I wasn’t looking for perfection just a good app for trading. ETRADE does that. If you try to change the program to fix some short comings you may destroy something else (like options charting) then I’m the one complaining instead of the other guy.

by Elijahrock1986

I love the ease of ETRADE . Real time quotes and the ability to set alerts are very helpful. I’m able to set an alert and put my device down with no worries of missing the next big trade! Two suggestions however. I’m unable to do extended hours trading in ETRADE . I have to log off my phone and go online to execute it every time. This wastes valuable time. As any trader knows seconds can cost hundreds of dollars. The same goes for finding my day trading balance. I have to log off my tablet and go to the website just to see it and log off. Having the ability to do these things in app would be very helpful. Otherwise great job to the development team and keep up the good work!

by Skijor AK

I had to transfer my account because CapOne was discontinuing brokerage services. this app was their choice and so I did it ahead of the mandatory time. - am supposed to get a bonus.

Well, when sending messages, I’ve typed in a long explanation of what’s going on and then it wipes out my message because the “service is temporarily unavailable”. Then, Customer Service people aren’t always as knowledgeable as I am about 72(t) rules. And I cannot select “early with exception” for a web/electronic withdrawal- have to do paperwork. Messy.

App so-so, CS so-so, functionality so-so. I’m not sure how long I want to keep doing business with these guys.

by T-Spinner

Maybe I can’t figure out where it is but it would be nice to view your different holdings together along an axis to show how they have performed individually and as a portfolio (as you might see in a 401k snapshot). Otherwise great app.

Update: Thanks for the tip on the Optionhouse app, I checked it out and it has some of the functionality I’m looking for. If you are considering whether to embed that in the E-Trade app, I would vote yes.

Second update: I like the portfolio view introduced, very clear and helpful, changing to 5 stars

by Aush1kosh

Not as helpful for beginner investors as I’d like. Example, understanding terminology and the differences between such things as series or types of stock are not clear. I spend more time conducting outside research. Also don’t like that if I purchase multiple stocks in a day, I am charged each time. That’s discouraging. Would also like ease of visual display of my portfolio. The number of shares I own should be readily visible. Seems as though my purchases are in vein. I feel like the more I buy, the more I lose and no hints are are there to help have a successful portfolio. I know stock investment is risky. I feel my risk is always on the downward trend. The stock stock ads are also annoying and misleading