Gotta hand it to their marketing team, their colorful van caught my eye and I went to hunt down Santa out of curiosity (although I suggest some kind of tagline on the van so you have some kind of idea what this app is). A few days later, I got a text saying they were in our area. The shopping experience could use some work. I had marked that I was interested in Men, Women, Baby, and Pet products, but I only saw Women’s products. You also have to scroll left and right through individual products instead of smaller product tiles. It’s a striking, and aesthetically pleasing experience, but not very user-friendly, because if you were interested in something in the beginning, but you scrolled all the way to the end, you have to scroll all the way back through individual products to get back to where you were rather than seeing multiple products at a time or being able to choose categories (jewelry, clothing, makeup, etc).
The branding seems to suggest that it targets a younger (20’s-30’s) audience, but the products are so expensive and high-end that it doesn’t encourage impulse shopping (which is exactly what Santa is for, right?) for the average young adult. If Santa is for more mature and wealthier people, I would change the branding to reflect that (and maybe not waste your time in White Settlement). If they had trendy products that were more accessible for the average twenty-something, stay-at-home mom/freelancer like myself, I would have definitely impulse shopped. But the majority of the items were not impulse-shopping-priced for me.
I’m keeping Santa on my phone, and will continue checking the products when I get a text, because the concept is awesome. But I don’t impulse shop for $90 earrings, so I’ll wait till the products are more affordable for me.
