Find out the secrets to Social Media Marketing Success - A Study of the
2014
Cannes Lions Winners
The Cannes Lions 2014 Winners were analyzed through a
framework that
helps brands take full advantage of their social media marketing
and
content marketing efforts. The Social Potential Framework helps
brands
figure out which of the seven roles described in the framework fits
best
and guides the brand managers and the creatives i.
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Promo & activation, Titanium and Integrated categories. seeking motivations seems to be the recipe for success. content marketing efforts.