This comment is more for suggestions
Take your online store and put it into an app. Have SpencersNation register punches, deals coupons and discounts.
Promote SpencersNation within the store, put QR codes up in locations so people can see what you sell online as well and to see rewards
From my understanding as a buyer, you don’t have the best team creating and running SpencersNation and from that you are missing a large amount of money. Places like Ulta make over $150 million from in app purchases yearly. (Ulta has a great app, that promotes deals, coupons, upcoming sales and points)
Looking at other popular brands and there apps you can get a good feel on what would be popular for yours. But the current state is very underwhelming and no one is interested or happy with the outcome.
Hope this helps and and you increase sales.