I was excited to have a beauty “feed” to shop from, but Flip has a major downside that may make it unusable for me: it doesn’t allow you to vote on the video itself. The “vote” that you give only counts toward the PRODUCT, meaning “do you like the product in this video,” rather than “do you like this video?” Swiping through my feed, I’ve already gotten several videos that I’m not interested in (for instance, I’m not interested in reviews from darker skinned insta models, I need to see shade matches and performance on my skin tone and/or texture, and I prefer review type videos to the “snap and look how glamorous I am” type videos), and a few videos straight up not even using the product as intended. But there’s no way to tell Flip that you’re not interested in a certain type of video, so that it can tailor your feed. From what I can tell, once you downvote a product it won’t show it to you again for a bit (so there’s not a way to tell Flip “I’m interested in this product, but would like to see shades/reviewers other than the one you showed me”). If they could find a way to do this, allowing the feed to become more personalized, Flip would be pretty good!