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The visuals are beautiful, as in prior years. Developers do an effective job of engaging the child with personalization of name, DOB and the child's typical day. However, the narrative should have been written by a child development specialist....who could have helped the video to focus more on the wonder of the North-Pole-home of Santa, talk about the unique value of each child and that Christmas is a special time for us to share time and treasures with those we love. Narrative could encourage children to be persistent when solving problems with materials. Narrative could encourage children to solve problems with other children collaboratively, sharing feelings and together coming up with ideas for resolution. An early childhood specialist would omit the non-descriptive, subjective language of 'naughty' and 'nice' and remove the connection of behavior to gifts, because this leads children to believe that bribery is an acceptable adult-child interaction strategy. I am very disappointed in the videos and will be deleting the app from my device.

I have literally been using this service for 10 years !!! 10 years since my first daughter was 5 and is obviously now 15 but I also have a 9 year old who still waits for her video every year. The service has become a complete pain to navigate and you end up paying way more than you intended just to get the stupid video made! It’s a waste of time and money and would have never started the tradition to begin with had I known it would be run like this now ! It use to be free or 4.99 for one video , you would set it up and done . Not anymore , now you have to pay for a magic pass to unlock new videos that are just filled with wasted space of frolicking elves and if you don’t want a phone call during the video(I.e , I and probably most people do not ), you now have to pay for premium so they have you again !! It’s ridiculous

I’ve used PNP to get Santa’s messages for my kids for six years. But this year, they have really dropped the ball. - The app logged out of my account, exposing grown up features to the kids. My son launched the app to see if Santa sent new messages, but was greeted with the login page. Unfortunately, the login page shows previews of videos to other kids that Santa hasn’t sent him yet. This completely ruined the magic, because he now knows that the videos aren’t just for him. - New videos don’t show up right away, and are frequently just a blank screen when they do. When a parent chooses to add the video to the kids’ corner, it doesn’t show up on their device for quite a while. When it does finally show up, it is usually a blank screen and the app needs to be killed to show the videos. - Classic videos no longer have Santa’s verdict (whether child has made the nice list). Also, by reducing the number of videos that contain his verdict, you can no longer choose different videos for different kids. This was an awesome app experience for my kids, but no longer. Next year, I’ll be telling my kids that the elves are too busy making toys to send their videos.