I was one of the first users of Gmail, getting in on the first round of beta invites that went out. I was so enthusiastic about a company bringing the concept of email out of the Stone Age. But as the decades passed, Google dropped the ball. They dropped the “do no evil” mentality in favor of the bottom line. We all learned, the hard way, that advertising-based companies like Google and Facebook don’t care about their users, they care about advertisers. Because there’s no such thing as a free ride, and on free platforms, your attention and data are what is being sold, to marketers.
Finally, Hey is here to reinvent email again, and this time for the better. Yes, Hey is a subscription service. And that’s a good thing. That means they don’t have to sell their souls, and your information, to survive. They have an actual, ethical business model. On top of that they protect you by filtering out those nasty tracking “pixels” in emails that let marketers know a scary amount of detail about you, including how many times you opened their emails, at what times, roughly where (geographically) and on what types of devices.
And there’s so much more to love about Hey. The Screener, the Imbox, the Paper Trail, Reply Later, Focus & Reply, global files browsing- I can go on and on. I’m thrilled to be a Hey customers, and I think you will be too.