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The iPad should be the *best* platform for using Superhuman. Especially with iPad Pro + keyboard. It _could_ be the perfect way to focus and process a bunch of emails from the comfort of, well, anywhere. Instead, the iPad app is a usability dumpster fire. Superhuman works great on laptop, and close to great on iPhone. But don’t bother using it on the iPad for anything beyond the most basic functions. Lists and formatting are totally f-ed, standard keyboard shortcuts don’t work as expected, you can’t use it in split-screen, and a host of other minor points of friction that make it at least 2X more difficult to send emails from SH than any alternative. I can’t believe I’m writing a review to say all this, but it’s been this way as long as I’ve been a customer (three years? four?). They clearly don’t care about this platform. I would take an L and move on except that this goes against the core promise of the product/brand, the potential is sky high and totally unrealized, and I’m paying $30/month.

Ok, I get it, I get that subscriptions are the new norms, but we’ve totally lost perspective. Adobe charges $40-$50 a month for their entire suite of apps. That’s almost $600 a year. You used to be able to purchase their entire creative suite for $1,200 which at their current rates is roughly two years of subscriptions. That’s high, but still within a reasonable number, given the fact that you get I don’t know, 30+ apps. So fine. But SuperHuman is $29 a month. That’s $348 a year for an email client. Come on. I don’t care how great it is, no single use app is worth paying over $300 a year for marginally improved features. I mean you can’t advance an email client enough to call it a brand new app every year. Adobe can’t, and they have a lot of room to grow given the features of creative apps. So come on guys, be reasonable, price your app at the $10/$15 a month range. Also, offer a free trial. To have to go through your entire onboarding without knowing the cost is lame. And then to not offer a free trial so you can at least give it a test run and evaluate the cost is super lame. In summation: 1. Price it reasonably. 2. Offer a free trial. 3. Be upfront about the subscription cost.

You’d think that an app or service that wanted to provide a great, Apple-like user experience would make their onboarding equally great and easy. Unfortunately Superhuman is NOT ready for prime time. Applying for an account is about as complicated and nonsensical as applying for a mortgage. They ask very detailed technical questions before they even let you SEE the app on your desktop. From what I can gather, if you’re not running the most up-to-date, advanced and expensive rig, the app won’t even work on your computer. This should have been a private beta so they can work out the kinks before offering this to the public. It’s unfortunate, as this looked like a promising idea.