App no longer offers today’s weather forecast, in contrast to the WWLP website which does.
When the user attempts to read a story by following its link, WWLP22News launches a video advertisement. Every time. Often the exact same ad.
After reading some reviews and seeing how many users share my pain, I caught a clue. Following another user’s suggestion, I downloaded and installed the “Western MA News” app. To my delight, I easily found a supremely detailed, peppy and personable four paragraph weather forecast covering the next several days. And, I have yet to see a video ad.
Hopefully the WWLP app team will consider how disappointing their application’s user experience is, when compared with their competition.