I am a long-time subscriber, reader, and fan of the Mercury News e-edition and used to look forward to reading it every morning on my iPad. Not any more. The new version is harder to use from a UI perspective, and it also takes away from the "reading my newspaper on my iPad" experience. A few things that I noticed almost immediately since updating it today:
The use of screen real-estate is highly inefficient. There are huge white spaces, that take up nearly 50% of the screen, to the left and right of the paper. And, there are now ads that take over the bottom 15% of my screen. This isn't what the old version used to have.
Since the entire paper is displayed on your screen all at once, it's hard to read anything easily without zooming in (and this contributes to the white space problem), which is really hard to do. What's harder is zooming out, if I do decide to zoom in.
The "look and feel" of the paper is gone, replaced by a generic white space. I can't just swipe from page to page or scroll up and down anymore.
In the old version, my paper would automatically download in the morning. Now I have to tell TheMercuryNews to download it.
As it stands right now, I find the new version cumbersome and much harder to use. At the very least, I would appreciate it if you could make it so that the older version is available, since I find the new version much harder to read, let alone enjoy.