Pandora: Music & Podcasts Reviews

This is an excellent app. I absolutely love it and I use it all the time. It allows free music, music curated for you, and make your own playlists. The reason, though, that I gave it three stars is because of ads. I get it. If I skip the songs like ten times, yeah I should get an ad. But sometimes the ads are quite long. And, on top of that, after the ad ends I only get two skips. Also, it randomly plays ads in the middle of songs. I will be listening to something then all of a sudden I will hear “We have great deals at target”. Usually these ads will last about thirty seconds and then when the ad is over, it skips the song you were listening to. One more complaint. If you make a playlist with 10+ songs, you will not be able to listen to all of them in one sitting. After listening to about 5-7 songs on your playlist, it will cut and send you to a random station. It’s annoying because sometimes I just wanna listen to MY songs. The ones that I picked out. This really gets on my nerves because when I’m in my feels, and I’m listening to my “sad song” playlist, it will cut randomly to a pop hits or a hip hop station. Once again. Super frustrating. I basically stopped making/listening to my playlist because I can only listen to a few songs in one sitting. Please fix these minor problems, but other than that...great app.

Top 10 reason you need to fix this app. (1) you need to not have just 3 or 4 skips to the music. (2) Listen closely, my music will not work half of the time and this app will not let me play any music unless I reboot my phone and delete this app and get it again. (3) IF I WAS YOU SAY THESE ABOUT A 100 MORE TIMES!😡Ok no.(4) Fix the glitches you Know why I saw a little girl on the phone apparently and the when I got off of this app I could not move the screen. (5) if you can let the radio know this I will be praying you will. Channel Star 94.9 to tell them this STOP PLAYING Mitt Romney Come put you records on. Stupidest song I ever heard. Ok (6) Sorry about no. (4)-(5) but please do them. (7) this app can you please fix this. When I type a song that I like but I like it better in orchestra it will go to a song called orchestra. Why!😭(8) use less adds. (9) I used to love this app but now all it does is not work I don’t know if it’s my phone or not but if it is this app fix it . (10) please repeat steps (1)-(10) a enough were you can say it like a bible verse. Please and Thank you

The service itself is great. All of my complaints are with Pandora and not this app itself.
1. App seems to get shut down in the background after only a few minutes if it’s not playing music. Even if you’re not doing anything else with your phone. So when you open it back up, everything needs to reload and whatever song you were listening to is gone.
2. CarPlay issues. OMG, where to begin? CarPlay with this app is a disaster. Keeps going from Now Playing back to the Stations screen. Stations don’t load (blank screen) sometimes, forcing you to use your phone to get started. If you change stations or skip songs, sometimes the Now Playing screen will still show the previous song for a good 10 seconds or more, during which time onscreen controls like Pause will not work.
3. Offline songs are noticeably louder than if they’re streamed. Offline mode also seems hesitant to switch back online despite a strong and solid network connection.
4. Ever since Offline mode was introduced, the streaming cache has been severely reduced. It used to cache 3-4 songs. Now it doesn’t seem to cache the next song until the current one is half way done. If you’re in a spotty area and you skip the current song, you’re out of luck. I would happily trade Offline mode to get back a bigger streaming cache.

I would say Pandora is okay for a free music streaming app but there are technical issues that need improvement. First, the ads play during songs. A new song—usually a good one I would like to listen to—will begin playing the same time as an ad and when the ad is over the song will kind of skip a beat then continue playing. When this happens, the screen stays on the ad break screen for a while so I can’t skip the song until maybe half way through. Additionally, I turned on the Siri function and use the correct command phrase but Siri will say, “ok playing ____ station on this app” then stop and say “sorry, you’ll need to continue with this app” and I have to pick my phone up, unlock it, go to the this app app and click that stupid “continue” button. With everything so accessible and hands free via Siri and Alexa, this seems unnecessary and should be done away with. As far as music, I usually listen to 2 particular stations: Tammy Rivera radio because Apple Music doesn’t have a station based for her and also R&B music station because I generally like the songs this app plays over Apple Music’s version of this station. Overall good music but technical improvement needed.

Too many ads of course. I spend 1 minute (two 30 second ads) listening to your ads, ok great. Then a song comes on that I don’t like, press skip, instantly 2 more adds. So now 2 minutes have passed and I’m still stuck with listening to the SAME ads over and over and over again. The ad frequency is way too high compared to any other free radio out there. Plus, the music that does get to play isn’t even what I like to listen to. And a lot of time the music isn’t even tailored to the station. And then there’s the issue where after 8-10 songs, it literally LOOPS!!! It will the start playing the same songs you listened to an hour ago, or where you last listened to this app. this app is the WORST out there. Compare that to iHeartRadio who has a way better tailored music experience and less ads that are actually relevant to me. On top of that, the only benefits you receive after paying monthly for their premium is just “more skips” and “less ads”. There are definitely way better services out there that when you pay you get “no ads” and “unlimited skips”. this app is just a major waste of time, they’re only in it for the money and because of that they’ll eventually die off as someone else overtakes them; unless they radically change their business model and put the user listening experience in the spotlight.

I have been happily using this app, commercial free, for years. Everything worked great, I never had to think about it. The last update has caused many many issues. First off, now I have to be on WiFi or in cell coverage to open this app. No offline stations are accessible unless you are already online. If I am out of cell range I cannot open this app until I am in cell range or WiFi. I get notices that this app cannot he signed into, the station cannot he reached, or to change stations. There is no option to change stations or to go offline. When traveling this is incredibly frustrating to have to wait for the next cell coverage zone to open this app. Why have offline stations downloaded onto my phone if I’m no longer allowed to use them? Also, when I run out of cell coverage, this app stops playing so it can tell me, “it looks like you’ve lost your internet connection so we are switching you to an offline station to keep the music playing”... you stopped the music to tell me you aren’t stopping the music. The regular chime that alerts me that this app is switching to offline mode is adequate and not annoying. Please stop the lengthy diatribe about not stopping the music by stopping the music.

There are a lot of adds on this app and after paying the smaller subscription (something like $5 a month), I found that I was still limited in what I could do. I was not able to make or edit playlists nearly as well as Apple Music if at all (I never figured it out), the amount of likes and dislikes was also limited. There came several times when I noticed an apparent glitch in the system as well. There was a type of song that continued to play on a certain violin station (Daniel D) that sounded almost like a metronome. I pushed dislike. But then, as if I actually pushed “like”, it played another similar song. Before I knew it, I was listening to nothing but that type of music and patiently disliking every last one. Then I ran out of dislikes. I have noticed that a lot of stations are seemingly preset mostly by popular trends. My likes and dislikes don’t have as strong an influence as they should.

Basses on these disappointments, I decided to find somewhere else to get my music. I got Apple Music unlimited for $4.99 on school discount. I have unlimited access to anything - unlimited skips, easily editing of playlists, unlimited likes and dislikes, recommended albums to add to playlists, I can skip to the middle of any song. this app served its purpose, but Apple Music, while compared side by side with this app, is much better.

this app, do you just not care anymore?? I used to be able to open your app and listen to whatever.. everything went sooo smoothly.. now I am lucky to get your app open and playing on the first try.. it constantly crashes, annoyingly pauses for notifications .. and will not play some selections and idk why but it keeps going back to the first episode of any podcasts I listen to.. it used to work just fine.. I could pick right up where I left off.. but not anymore.. now I have to wait and wait and wait for it to begin and then guess which episode I left off with.. and don’t switch programs too often because it just freezes up.. ya know I stayed with this app even when everybody else was jumping ship and for what?!? Everybody said get rid of this app and here I am paying for a Premium Service and receiving GARBAGE!! What makes me extremely angry is reading the reviews of all your other customers. We are all having the same issues and are fed up this app!! On top of everything else .. the audacity of you to make it impossible to talk to customer service in unbelievable!! I should be able to tell you what is actually wrong not have to pick from a list of choices and try to pick what is closest to the problem and hopefully getting it resolved.. I am done!!

I really like this app. I would give you a 5 Star but I cannot at this time. I like getting PRODUCTS that are FOR SALE advertisement as I like to hear/see/buy what’s new. However I listen to this app because I want an escape from Politics and negativity! There is not an option to opt out or report as not appropriate for Political adds? Why do you (this app )force this? You allow opt outs for other things as I understand. Will you please update and allow for option of NOT hear political crap or not even accept political ads! They are not selling anything other than giving out negativity for free. This only creates a negative and toxic environment in my personal space that has this app playing your favorite music in the background! this app losses front stage when this happens. I want a positive and relaxing environment with my favorite music playing in the background and buying/looking/ listening to Product advertisers selling products to make a living for those that need a job to put food on their table for their families!!!

Hi I like Pandora(I’m not angry just slightly frustrated so please don’t take this like that)but there are some issues that I am having. I don’t know if anyone else is having them too, but I am and it’s annoying. About every other day-but it’s not consistent and recently it’s been happening more- I will play a song on the this app app, and it like glitches…but only if I listen to songs on my playlist. ~Just a note, I do not have this app Premium and I do not plan on getting it.~
It will say the song is playing, but it really isn’t because no sound comes out. And believe me, I have tried my volume all the way up, all the way down. My silent mode on, my silent mode off. Headphones, no headphones. Completely closing out of this app. Even deleting Pandora , getting it again and logging back in. And all of them combined and mixed together in all kinds of ways. It doesn’t do anything. And this “glitch” lasts anywhere from an hour to two days. Thank you for taking the time to consider my problems! Again, please don’t think I’m really angry, just a little frustrated. And I’m keeping this app, I just hope maybe the issue can be fixed.
Thank you!!

I’ve listened to this app for years, pretty much since it started (I think). Just recently I decided to upgrade to the premium version and I have absolutely no regrets. It is well worth the monthly subscription rate. The love to listen to a variety of music, from old (Led Zeppelin) and other music from that era to music from the ‘90’s, 2000’s to today. I have a variety of stations setup that I have listened to; however, currently, for the past several weeks, I’ve been on the Goo-Goo Dolls station and not only am I hearing music from ‘90’s and 2000s that I
recognize and absolutely loved back then but totally forgot about; but I’m also hearing “new” (old) music from these same bands that I really like as well.

What I really like about this app is that they provide the lyrics to the song, as well as a write-up about the band. Those are my two favorites things to do when I hear a new (or old) song that I love, especially when I have been singing the song wrong all these years thinking I know/knew what the lyrics were only to find out differently.

Once’s again you mess up Pandora . Now I can’t get it to work. When I turn it on Pandora then when I closed the screen to let it play in back ground. It turns off the music. Then when I try to put it back on it freezes. I have to turn off Pandora then turn it back on. This happens every time. Now that I paid for this service it not working. This happen 1 day after the last fix. Plus you can’t see whats playing in the lock screen. Just shows the this app app is on. GREAT JOBS!!! (Not)

(Next day)

After I putting a bad review. The sent me a way to fix the problem the very next day. All I can say it now work and I’m happy again with this app. This time it was a great job!! Just give them a problem and they will fix it. I might have been a little mad about the review. But at the time it was bad day and I wanted was to listen to music it chill with, and it didn’t want to work. I glad that the people at this app really care about the people who uses their app. Just give a change and see what they can do for you. *****. 5 five rating.

This is this app’s last week to prove that it’s the music service for me. I drive a lot between major cities and service drops all the time. Even when i have good service Pandora locks up and makes me reboot. Lastly, it’s not clear what or how im paying for plus. I guit once because of the ridiculous monthly tap when all i wanted to do was pay for a year and forget about the hassle of remembering to deduct monthly payments. Now, i cant see (on Pandora ) how I’m paying, again. Ill logon to the website and find out if I’ll just quit then and there. Apple music had been sending little treats and this app hasn’t been concerned enough to make Pandora work through my iphone ( so far) and without a pretty rapid service improvement ( i just updated Pandora ) and a means to see how I’m paying for plus from my very secure phone, i will quit and move on. I have to add one more, i was engaged many years ago by a stellar customer service representative. She was so helpful that i nearly stayed on, in spite of the required monthly payments option at the time. When this app finally adopted the annual payment option again, I don’t return. But now service is suffering. Please make this right. Thank you very much for reading my novella! 😁

First of all, with Plus you’re supposed to have the ability to listen to a few offline stations. In theory, it’s supposed to switch to offline mode automatically when you lose cell service or internet access...rarely ever does this happen automatically. Also, of the 4 available offline stations, usually only 1 works. At least a third of the time it will say all stations are unavailable and will play nothing. My second complaint is something that annoys me so much, I’ve been looking into other music services. Even though I pay for ad free and already have this app Plus, ads for this app Plus pop up constantly! Initially premium ads were coming up, and that’s annoying enough, but then to keep pushing Plus on me when I ALREADY HAVE IT is just too much for me.
UPDATE... 2 years later still having the same issue with the switching between offline and online modes. Always messing up or making me do it manually (which is a massive pain due to an update a while back.) makes it very difficult to access this option while driving. Also still says stations are “unavailable” when offline even though I’ve downloaded them. Ugh.

I have the premium subscription and overall I’m pleased with the easy to use platform, music selection and the quality of sound. However I do agree with other users that I wish this app would give users (especially those that pay for premium) the ability to edit/sort your stations and playlists on your home page. Yes you can filter for your stations or downloaded playlists but I’m pretty particular and I like things to be alphabetical... or the order in which my brain thinks is most logical. But the thing that bothers me THE MOST is the fact that when you pause a song, and lock your phone and walk away for a moment or pause to have a conversation with a coworker and you go back to Pandora , it acts like you just opened Pandora and the song you were listening to you, at your favorite part, starts over. What’s with that?! I understand that music apps may be different but the free game apps I have don’t wipe out my progress if I pause the game and “minimize” Pandora .... why can’t Pandora I pay monthly for do the same?!?

this app used to be my go-to music app. I was introduced to artists I never knew existed because they were similar to what I already enjoyed. When I got a new car with SYNC3, this app was rock solid. I could move from house to car and back without missing a beat. But several months ago, this app started having problems. When I get in the car, especially when using CarPlay, there’s no better than a 10% chance that I’ll be able to open this app, select a playlist and actually hear music. Most of the time it will give me a list of my playlists, but selecting a playlist just snaps back and does nothing no matter how many times I select it. Sometimes Pandora on the phone tells me “Poor network connection”, or its stuck asking me to start a free trial, or there’s a “Skip to this app” button. But you know what’s not there? Music! My home wi-fi is unchanged. There are no new cell towers. I have at least three bars. There is no reason why I can’t do today what I did for months without any problems, and that’s listen to music. So I have deleted Pandora and reinstalled twice. If I have to delete again, there won’t be another installation. And that’s sad because an app that once brought me so much good music and introduced me to so many artists, now brings only daily frustration.

I've been using this app for years and I love it. Yeah, they have some bugs, but a lot of apps do. Some of my now favorite bands I found from this app. I pay $5/month for the premium version and it’s really worth it. My only complaint, which is more of a suggestion or request, I wish I could choose which stations I had offline. I have stations that I’ve listened to so freaking much, that’s how Pandora decides which stations are available offline, but I don’t want those for offline use. The fact that the more you listen to offline ones, the more hours you accumulate, solidifying their spots on the list. I frequently find myself with little to no data connection, so I really appreciate and rely on the offline mode. I tried deleting those stations and re-loading my offline stations, but alas it did not fix the problem... it honestly just made it worse. I deleted all of my stations that hadn’t been listened to this year and I’m realizing that to get the stations I want offline, I’ll have to delete all of them but the ones I want. So if you could choose the stations to download, that’d be dope and then I’d definitely give you a well-deserved 5 stars 😬

When I choose an Artist to listen to, I expect the majority of the music for that channel to be the Artist I selected, not just a few. It seems the more thumbprints your choose, the less of the actual artist you want to listen to actually get played. Recently is seems to be maybe 10-15% of the actual artist/musicians channel that is chosen actually gets their music. The only way I can see to fix the issue is to “Un-THUMBPRINT” the individual channels other artist/musician thumbprints to be able to listen to that channels music. The thumbprints should only be used as a guide for using the thumbprint channel itself, or to fill in an occasional selection. There should be no more than 25% of the thumbprint selections on an an individual / group artist / musicians channel except for thumbprint or various selection channels. Perhaps if people prefer thumbprints over the actual artist /musician selected, a setup panel for individuals to choose how much thumbprint they want to listen to Vs actual artist / musician channel would be appropriate.
Very frustrated as a main source of listening and won’t subscribe because they (this app) feels they know better about what I want to listen to than I do.

I was just listening to music, and I had explicit turned off and blocked, so music like that shouldn’t play, or they should at least have the swearing blocked. But I was just listening and one of the songs dropped the f bomb twice! This is unacceptable! I don’t swear and purposely turned that off!

Pandora always stops playing at random times as well. I’ll hve turned it on, it will play two or three songs, but then it will suddenly stop playing, and there is nothing I can do but wait an hour or more before it plays anything, and then the exact same thing happens. It happens on my radio stations, and my playlists, and it’s really, really annoying.

Overall, Pandora is great. There are most of the songs I want to listen to all there for when I want them, but there are still things that I wish I could change. I’m not sure if it’s just my device, or something going on with Pandora , but other than those two things I have no problem and would totally recommend this app.

this app has been a huge contributor to my electronic music collection. Since I’m pushing age 60, it’s very difficult to me to be a participant in the leading edge of any technology. When I was new to Apple Music,I created a this app channel for my favorite musician, Elvis Costello. The song is that played and the artists chosen what a great reminders of my younger days and college days, andWhen a new artist I would show up, like madness or the specials, I could quickly switch to Apple Music and download a playlist of the essentials for that artist, which very quickly helped build my electronic music collection, As well as build other electronic or organicPlaylists on my phone. At this year’s New Year’s party, My “New Year’s funky eve“ playlist killed for three straight hours until the ball dropped. It’s a great way to expand your musical knowledge and collectA whole lot of songs you like. I find myself playing a recently downloaded album each night to put myself to sleep. I do not recommend anyone use the clashes combat rock

Allow me start off with how much I utilize this app. I have had a this app account for at least 8 years. But recently I have purchased the this app Premium account. I loved the idea of downloading music to listen to later and I have my own personal music list. I loved the idea of the “Offline” feature as well. But recently I have ran into a few issues. 1 of them being when I switch the offline due to being in an airplane... it only allows me to listen to SOME of the songs even though I have downloaded them. When I go to click on the song it states that it is not allowed for playbacks. 🧐 Sooooo... why was able to download it if I can’t replay it?? 2. Then I was listening to my songs with WiFi and it was telling me that I can’t listen to the songs because they are not allowed for playbacks... so no matter what.... you allowed me to feel like I was given the opportunity to have the song on my playlist BUT I can’t listen to it?? 3. You are able to listen to a lot of songs. You can search for a lot of songs. You can discover new songs.... but you can NOT download a lot of these songs... so my conclusion is... deal with the lack of skips, commercials and keep the free option because it’s not worth what they charge. Very disappointing.

I’ve been a fairly long time user of this app One. The poor performance of Pandora is almost making me consider leaving them for online radio. First and foremost, here recently Pandora has been real garbage. Every time I open it it’s either wanting me to sign into Facebook, or sign up for the higher this app service. To me that’s a bit insulting as a person that already pays for this app One. There aren’t supposed to be ads, and I certainly don’t want to sign into Facebook on this app. Here recently it’s been terrible about audio playback too. For example, the other day if I’d switch to another app or if my phone would go to sleep this app would quit playing music. An uninstall and reinstall of Pandora did fix this. Another issue I’ve been having is sometime I’ll get a notification from another app, the music volume turns down for said notification, but then it doesn’t turn the music back up after, making me close Pandora and reopen it. One other complaint I have is if I pause the music, Pandora sometimes just plain seems to forget once I hit play if I spent too long on pause. In order to get music to play again I have to go and reopen the this app app. Often times whatever song I was enjoying is no longer there. Really discontent with the quality here recently.

I am a long time this app listener. Decent streams of all sorts of genres of music but a lot of replay in a short period of time which is bad/good for some so I’m not judging on that. I would happily pay a fair price for their service ($2.99/month). I feel they are greedy and not in touch with the reality of the situation, the fact that the internet is saturated with online music provides many of which are free. But the reason I will never buy service from this app is because they purposefully try to trick you almost every time you click on Pandora by moving the “purchase” button at the precise time the average user goes to click on “not now”. They have spent way to much time and energy trying to trick users into buying their service when a few days of honest assessing of the current competitor market would yield a fair but lower subscription price. This would in turn give them a larger subscription base and in the end more revenue. Please don’t do business with a company that practices borderline unethical business practices, if they are willing to do this everyday in front of our faces what else would they do to keep you locked in as a subscriber? Come on this app, is this really the relationship you want with your customers?

I put off moving from Fl to the backwoods of western North Carolina mostly because there was only talk radio and two country stations (I don’t like country at all) but as fait has it, I moved up here anyway in ‘07 & lived in misery until my first smart phone & finding the this app app in around ‘14 & found again what living was again. Than in mid 2017 I was working at a house in the middle of nowhere for weeks on end. I got no service out there & the free this app didn’t work out of coarse too. At this point I decided to brake down & get this app premium for off line playlist. I have had this app premium since that time and have never looked back. I love it, it is my personal radio station. Like I own my own station & can play whatever the hell I want. A few things pop up (can’t play due to licensing) but it’s rare enough & it usually doesn’t last long. Dollar for $ it is the best app I have for sure. I literally have it on 12 plus hours a day. From Hannibal Burris to Bradley’s Postmodern jukebox & 99.9% of anything in between.

I really like this app. They fixed the latest crashing issue. I occasionally use and try other apps. Some are good for specific uses, like just finding a specific song or hearing what friends like. But this app consistently curated music very very well and I keep coming back, now defaulting to it for general listening in the car and at home. Jazz, electronica, fusion, trance, house, and artist or even song-based stations - you name it: I get an excellent mix suited to my tastes, with new tunes and artists I hadn’t yet heard. Yes, their ad behavior is irritating in the free version. But if you grew up listening to AM radio as I did, this is not really a problem. And if you can’t stand it, ante-up for the premium version. It is totally worth it if you hate the ads that much what with all the extra features you get. Keep it up this app. Just don’t make your ad function any more annoying than it already is (like popping up more ads when I just want to see the album cover, making me click two or three times to see it!). If you make it less annoying I’ll give you a full five stars!

It’s a good music app and all but it has its flaws. For starters I’m tired of when it switches to autoplay from my playlist it’s usually the same songs in the same order...that’s not auto play. Switch it up man. I hate how when I am in auto play and I stop Pandora , not close it but stop it, and I go back into it it starts from my most recently played playlist....WHY??? I suggest making it easier to delete playlists or songs in the playlist without having to go into my profile and search around for eternity. Every playlist should have a delete option and every song in that playlist should have a swipe left to remove from playlist option. Another thing is I swear when I do delete a playlist or a song in the playlist it’s gone from my library....every song in that playlist will just poof....disappear. Finally when it comes to making a playlist, give the name it option like you do but give a plus icon so you can browse every song in your library with an add option instead of having to click every song individually, then the three dots, then add to playlist, then which playlist you want it in....simplify man come on!

Hi. First if all, I would like to thank you for reading this request. Now I will get on with it. I really like this app, but I think that you should make it more organized. I think that the favorites should be on the top of all of the stations. I also think that to make it more attractive, the blue bar at the bottom of the screen should be either white, black, or non-existent. It’s just not attractive, and all of my friends and family agree. I’m sorry if you feel as if I am taking over your business, but that is just the way that the people want it. Only the album covers should be full with color. Everything else, I feel, should be black and white and grey. More modern = more attractive. Sorry, but it’s just what it is. My friends and I would also like if everytime we opened Pandora , music would not automatically start playing. I hope that you can find the time to make the changes in the next two weeks, or I will definitely be compelled to delete Pandora . I really do think that Pandora is a very good app and would like to give you props for making it. But the main point of this review is to tell you that the visual appearance of Pandora is just not attractive. Thank you for reading. Goodbye.

Pandora seems to have a new unfixable bug where when I connect to my car (wired or Bluetoot) the skip doesn’t work. I press once on my wheel to skip, and this app app skips 1-3 songs, effectively using all my free skips. Wrote to help desk telling them I tried resetting, reinstalling, updating Pandora , and restarting my phone. And what do they say? They completely ignore what I wrote and tell me to do exactly what I just said I did. It’s like they didn’t even read what I wrote. They literally advised me to do everything I said I did.
Now, with all the overwhelming amount of ads, it’s impossible to navigate Pandora without accidentally clicking into the upgrade button. And I accidentally bought the upgrade because the ads are so well timed. It shows one ad and you go to hit close ad or whatever it is, and immediately the this app upgrade ad appears with the purchase button in exactly the place as the close ad button so you hit the purchase botton. I apparently hit tbat thinking I hit the close ad button and then I went to open my phone with my finger print not realizing it and bought the premium. Immediately cancels my subscription but the damage was done. I will be deleting Pandora after the month is over. Really disgusting how you trick your customers.