The newsfeed on their mobile website is 100% better and more efficient for users than BenzingaFinancialNewsData . On the mobile website newsfeed headline text is emphasized by using a white background and bold black text. This design provides for quick and easy browsing, reading, and identifying keywords relevant to a user. On BenzingaFinancialNewsData , overuse of graphics and decorative font in place of the white/black makes browsing the newsfeed a much slower, distractive, and inefficient process. Selling the steak, rather than the sizzle, is much better for long term business. In this case, the steak is the news. The sizzle is the graphics.