He initially focused on standard mixes before innovating his signature style known as “slowed and chopped,” referred to as “Swisha Mixes.” This concept was inspired by his childhood home, which he affectionately labeled the “Swishahouse.” Through his efforts, he has launched the careers of notable artists including Slim Thug, Paul Wall, Chamillionaire, and Mike Jones.
DJ Michael Watts offers an exceptional glimpse into his illustrious musical journey through a collection of exclusive mixtapes, live rap performances, classic Swishahouse mixes, and merchandise.
DJ Michael Watts, the owner and founder behind the iconic southern rap label Swishahouse, established the brand in 1997 and secured its Federal Trademark in 1999.
His distinct musical approach, relentless dedication, and steadfast determination have not only nurtured emerging talent but have also left a profound impact on hip-hop culture.
At just 14 years old in 1985, DJ Michael Watts produced and sold his inaugural mixtape.