I’m blown away by the concept and functionality of 97XTampaBaysNewAlternative. It delivers smooth performance and a robust feature set via an easy-to-understand interface, but more importantly, it puts programming directly in our hands — we, the listeners.
In order to keep up with our changing tastes (and stay on the air), radio stations undergo the occasional, painstaking process of sometimes-sweeping format changes to ensure that they’re accommodating the tastes of their listeners. In their current format update, 97X has boldly embraced a new, disruptive technology that directly taps into those all-important audience preferences by giving us the keys and putting us in the driver’s seat. I've only been using 97XTampaBaysNewAlternative for a week, but it already feels like this is our station now, and they’ve made it easier than ever for us to tell them what we want to hear by releasing this free app to us.
Change is hard, and a format make-over usually means sacrificing some of the broadcaster's fans to gain wider or more focused appeal. Some established listeners will find it difficult to adjust, but to those of us that “get it” understand that we now have a place of our own on the dial. Get 97XTampaBaysNewAlternative , get involved, and have your voice heard. Thank you, 97x!