1. Avatar customization: Users can create an avatar that looks just like themselves by taking a selfie and decorate it with LINE Camera stickers. They can also make avatars of their friends and give them as gifts.
2. Fashion items: Thousands of fashion, hair, makeup, and accessory items are available for users to create any kind of look they want. New items are added practically every day, including animated items and ones that play music.
3. Tie-ups with popular artists and characters: Real-life artists and celebrities as well as fictional characters from properties like HELLO KITTY and Rilakkuma all come together in LINE PLAY. Users can collect tie-up items through gachas.
4. Story World: Users can experience their own unique stories in the strange library where the fairy Libro lives. They can take back the stories to see the endings.
5. Diary: Users can record special moments in their diary, write down anything from how they feel at the moment to important events in their life, and post their most stylish avatar outfits to get Likes from their friends.
6. Squares: Users can hang out with people from around the world, chat, and play all sorts of fun games such as running a cafe, playing soccer, or fishing.
7. Circles: Users can start their own Circle or join an existing one to talk with their friends about shared interests, exchange items, and more.
8. VIP benefits: Users can collect Stars by playing LINE PLAY every day and become a VIP to enjoy a variety of benefits including access to special discounted gachas just for VIPs.