- Safe period and cycle tracking with private key encryption
- Secure storage and protection of data
- Data is never shared with or sold to organizations other than Bellabeat
- Co-created with leading health and medical experts
- Cycle and period tracker with period log, period calendar, and the ability to log flow, symptoms, moods, weight, temperature, and notes
- Ovulation calculator and calendar with ovulation and fertile window predictions, cycle calendar, and the ability to log discharge, symptoms, moods, weight, temperature, and notes
- Pregnancy tracking with support for pregnancy and postpartum
- Reproductive health report with the ability to export data and an overview of patterns throughout the month
- Wellness coaching with personalized material tailored to the user's goals and stage of the cycle, including daily nutrition, workout, and mindfulness advice
- Reminders for when the period is due or when the fertile window starts
- Subscription-based with the ability to modify subscriptions and turn off auto-renewal in account settings
- Terms of Service available on the Bellabeat website.