- Works well on every platform (phone, iPad, and web)
- Seamlessly combines project management with mind mapping
- Easy to use on every device, including iPhones' small screens
- Autosaves everything and allows collaboration with different collaborators on different maps
- Provides a global picture of thoughts and ideas, helping to organize them
- Gives a clean and formatted feel to mind mapping
- Allows revisiting ideas with less confusion later on
- Enables sharing maps with others and gaining insight into research
- Improves productivity by freeing the mind of anything other than business objectives
- Facilitates flow and supports users in executing their ideas
- Reduces the number of one-time use power points
- Helps plan and execute complex activities
- Great for business planning, content strategy, home planning, and collaborative projects
- Immense applications, including fitness and diet plans, book outlines, and brainstorming projects
- Developer addresses issues and updates the app regularly