🏷️ About: With our app, you can easily access your iOS device IDFA and IP addresses (public and private IP addresses) KEY FEATURES: • Access iOS Device IDFA, Device ID and IP addresses • See your public (external) and private (internal) IP addresses • Stay informed about App Tracking Transparency (ATT) • Generate custom QR codes for your device IDFA and export • Share your IDFA and IP addresses • Quickly see your ATT consen.
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While the IDFA’s depersonalization of user data offers a certain level of data protection, it still ultimately allows advertisers and marketers to leverage device specific data and perform targeted advertising as a result.
By assigning a device to a single IDFA, advertisers have crystal clear certainty about the defining qualities of that user and are able to accurately attribute them to the correct advertising campaign.
Once a device is running iOS 14.5 or later, advertisers and marketers are required to request permission to access the IDFA and track the user at this device ID level.
The IDFA can be reset at any time by the user on each iOS device by going to security and privacy, selecting tracking, and toggling ‘Allow Apps to Request to Track’ off and then on (if they wish to have it on).
It requires apps on iOS to request user permission—via a pop-up prompt—to access the Identifier for Advertisers (IDFA) and track the user/the device.
