Genius indeed, and it works well. Hasn't ever crashed, which I was a concerned about. I never again have to make sure our family photos and videos are backed up, or manually delete photos from my iPhone. Automation! Love it! I have mine and my wife's photos and videos going straight to Google Drive, which then are viewable from Google+ Photos (there is a setting for this), with all the cool edit and Auto Awesome features. With Google Drive desktop they also sync to give me a local backup. Reasons it's not 5 stars... 1) Camera mode is basic. It would be nice to have an update that includes some of the built in iPhone camera features. For example, during some videos I noticed the focus can go in and out. Fix these kinds of things and it will be an unbeatable app! 2) I don't like the error message if an upload fails. In my experience, no app (Google+ or Dropbox) actually "runs" and "uploads" in the background. They all seem to stop "running" after 10 minutes or so. Part of the genius of UploadCamCompanyCamera is that you are running it to take photos/videos, so there's lots of time for it to be backing up right away. But, if you are on a slower connection, and you have a longer video to backup, and don't keep UploadCamCompanyCamera open, it will show an upload error. Not to worry as it can continue the next time you open UploadCamCompanyCamera , but the error message needs to be a bit more friendly and clearer. 3) By switching to UploadCamCompanyCamera as your primary camera, you do lose the quick access to the iPhone camera app from the locked screen (where you swipe the camera icon up). Probably not much the developer can do about that, and I can live without it because of the time and stress saved from manually backing up and deleting photos and videos. 4) On one of my videos I was filming in landscape (iPhone flipped to the side), but in the UploadCamera app and in Google Drive it displayed portrait, so I have to watch it sideways. Fortunately I think Google+ Photos can reorientate it (not through UploadCamCompanyCamera but through the full site), but it seemed a bit clumsy. It doesn't seem to happen every time however. In conclusion, I bought the full app for both our phones and will continue to use it. I hope there will be more camera features in future updates, that is the apps biggest need right now. You should try UploadCamCompanyCamera if you want a good automation solution for photo/video backup.