We US customers have been patiently waiting on a Sound on Sound app for iPad for quite some time. While other British publishers went the Zinio/PixelMags route, SOS went with a far more user friendly and interactive solution. The Zinio/PixelMags apps basically give you the equivalent of a PDF, requiring you to constantly zoom in and out in order to read and navigate SoundOnSoundUSA . The SOS app takes a much more intuitive approach by presenting the magazine articles in horizontal pages, so that as you scroll left to right you peruse the articles/ads, while vertical scrolling takes you to the subpages within a specific article/ad. Brilliant! SOS is already the most respected music production magazine on the planet and this adaptation for iPad only serves to cement that position. In the past 12 SOS print copies would have cost you almost $200 on the newstand, then they created a US version that was a more reasonable $10 per issue. The iPad edition, with all the content and then some from the print edition, only costs $5/issue or $40/year. Plus I don't feel guilty about downing trees to print the pages I never read (e.g., the ProTools, Cubase, Reaper tutorials, etc). All in all, I'm very pleased with SoundOnSoundUSA right out of the gate, reading it is a far superior experience to reading other British mags (.net magazine, Web Designer, Music Tech, Computer Music, etc). Well done, SOS!