- Custom macro plan: Choose from Coached, Collaborative, and Manual program styles, low-carb, keto, performance, or balanced diet preferences, set different calories and macros on training and non-training days, and set fasting days.
- Dynamic adjustments: Set goals to lose, maintain, or gain weight, set target weight and rate at which you’d like to gain or lose, and get evidence-based, weekly adjustments.
- Quick and accurate macro tracker: Large, verified food database, barcode scanner, copy/paste foods, meals, and entire days, custom foods and recipes, smart history that remembers what you eat and when, “AI describe” enables logging via your voice or plain text, timeline-style food log doesn’t lock you in to a certain number of meals, and metric and imperial options.
- Track both macronutrients and micronutrients: Your custom macro plan includes protein, fat, and carbohydrate targets, track micronutrients (vitamins and minerals), track alcohol, caffeine, water, leucine, and more.
- User-focused design: Visualization for weight trends, energy expenditure, and habits, extensive Knowledge Base, data privacy, export your data, dark mode, period tracking, and integrations with FitBit, Google Fit, and Apple Health.
- Subscription pricing and terms: MacroFactor offers three auto-renewing subscription options: $11.99 / month, $47.99 / half year, $71.99 / year (equal to $5.99 a month). The app has a free trial, but does not offer a free subscription tier.