I honestly really love this game. At first, the levels seem quite easy. But, as you progress onto the more challenging levels or 'towers' require you to think, a lot harder.
Upon downloading this game, I thought it would be an easy, somewhat "kid-ish" game. After playing for a bit I have come to realize quickly that i was very wrong. I've played this game for 2 days straight and I'm still not ready to stop.
This game also requires you to take "brain-breaks." In between 'chapters' , 'levels' , or 'towers' as the game portrays them to be.
Here's what i mean: The game progressively makes the time in which the levels open, in order for you to play them, longer and longer. This is somewhat annoying, but also very efficient in making sure users are not on their device too much. And/Or playing the game for consecutive hours/minutes.
Not to mention, the skins. The game allows users to watch videos for super cute as well as 'fun' , new characters or skins. Some of them are scary, some of them are cute, and some are in between. This gives users a sense of individuality in the game, i would say.
Overall, I love love love this game. And I do recommend people play it, if they love a good storyline, challenge.