So Michi Beck, Smudo, Thomas D and And.Ypsilon are now releasing the world’s first “AUGMENTED REALITY” (AR) music video for iPhone! Right after downloading and opening the free app on an AR compatible iPhone, the user gets access to the “AR” music video.
With the app, the video can be displayed on almost every surface (table, floor, stove top etc.). Via social media channels, the fan i.e. user is able to share the content created with the app with the “outside world”.
To achieve this, real life objects were selected, photographed and built into the “AR” video as 3D content, for example, and can be experienced in the app’s multiple “worlds”.
The user takes over the part of mission control and can steer the drill bit with turns and extra boosts.
The user-generated content can be saved on the smart phone as well as shared via social media platforms or sent via e-mail.