this app is a great platform for developing your own pipeline of data, with the ability to track stages of leads and lead outcomes, and with functionality to implement workflows within stages. With custom fields and ability to pull various reports based on the data I’ve input into the system, this app is everything I need to track metrics and business growth strategy/successes. The one thing I’ve noticed I would like to see, is the ability to customize your own unique metrics by utilizing your own custom fields in this app’s dashboard feature. Would love to see them implement the ability to program your dashboard based on “if this than that” logic, with multiple parameters available (greater than, less than, date after, date prior, etc.). With that said, seriously the best platform I’ve used to date.