- The app helps the user keep track of their personal carbon footprint.
- The app provides a variety of ways to help the environment, both in the user's house and in the world.
- The app motivates the user by comparing their emissions to those of an average person in their country and globally.
- The app provides specific actions the user can take to reduce their emissions.
- The app is user-friendly and motivating.
- The app features advocacy/activism, recognizing that change needs to happen on a larger level than at the individual level.