Style DNA: Fashion AI Stylist Reviews

The concept for StyleDNA is excellent and I really enjoy searching for items by color and style.
However, the color palette scanner and style profile leave a lot to be desired.
For the auto palette scanner, my first scan mis identified my eye color (something I wasn’t able to manually adjust). When I scanned again, my correct eye color was identified but my skin tone and hair color were labeled with it as well?! Now I have two palette profiles with varying incorrect information that I cant manually adjust or merge. To top it off - this is my issue with the style profile as well - I only get one more chance to ‘get it right’. Why would scans need to be capped for paying users?
Even if your model had excellent detection, this scan cap leaves a lot to be desired. If i dye my hair in the future, or am interested in exploring a different style, I wouldn’t be able to do it with StyleDNA as it is now.

I love that you have to provide so many specific details. I really enjoyed the color analysis of my complexion, along with recommended palettes. I agree with the other review that the stores referenced are ones I have no access to.

I was rather taken aback by the analysis of my figure. After entering my measurements, I read each description. Most of them started with a paragraph telling me I was at a disadvantage, had a flaw, or could overcome some disproportion just like a celebrity did. What the hell? Who said there is one standard of beauty that women need to live up to? And that if I don’t meet those measurements I am somehow flawed?! This is an awful, shameful message to send to females. There are plenty of ways for us to learn to dress our bodies. Clothes ought to work for us, but not “fix” us. Shame on the developers for using such disparaging language and sending such a cruel message. I have received fashion advice from others in the past—none of which have shamed me so.

I think this is a great app idea, but I’m a little confused on some of the ways it analyzed my figure when I inputted my measurements. It says I have a small bust and small hips, but I am a J cup bra size and like a 12-14 in pants due to my hip size, so these descriptors are not accurate at all for me. Not sure how the AI analyzes measurements, but it clearly needs some calibration. However it is a great idea! It’s hard to make these judgments about ourselves so having an app that can tell us objectively is nice. One other complaint is that the recommended clothes are way out of my budget, even though I checked off the cheapest option ($ instead of $$, $$$, or $$$$). The options displayed are hundreds of dollars, not sure how that’s considered cheap.

I just downloaded and then immediately removed from my phone after trying it. I tried both taking a selfie as they suggested, and then again, with a white piece of paper. The color recommendations were totally inappropriate for my coloring. The AI couldn't detect my actually eye color/hair color/or skin color, and there should be a manual input option for these. Furthermore, the style test is a joke. They don't ask any pertinent questions about what your aesthetic is, (for instance, I hate prints 99.9% of the time and like minimalist fashion with clean lines, which is on trends right now, and yet, not an option) or if there are colors you gravitate towards. The recommendations were a hodge-podge of styles, rather than having any sense of being curated for me, even after I took their quiz. It was a colossal waste of $20 and I'm bitter 😕

I have wanted to work with a stylist for a long time, but I either didn’t have the time for a consultation or needed to save money for something else. I wanted to update my wardrobe. I always wear sporty, functional things: jeans, T-shirts, sweaters and sneakers. My friend recommended Style DNA. So I bought a year’s subscription and didn’t look back. Now I have a personal online stylist that helps me to buy things that aren’t just functional - they’re beautiful and fashionable too.

I had decided to change my life for the better, I just didn’t know where to start. So I began with a subscription to Style DNA. I got rid of six bags of things that just didn’t match my style, lifestyle or color type. That’s how it all started: less talking, more doing. Style DNA provides recommendations on colors, styles and shopping lists, showing you how to combine all these things

Around holidays time, I urgently needed to put together a capsule wardrobe for an upcoming holiday by the sea. I just didn’t have the time and energy to do it myself. After spending a few hours shopping online at home, I realized many stores still weren’t selling their summer collections. Style DNA put together a 10-day capsule wardrobe for the occasion. I was pleasantly surprised with the many brand discounts available, making use of the discount codes within StyleDNA .

I have two small children, with absolutely no time and opportunity to go shopping. Most of the things in my closet either went unworn or I didn’t really like them. I felt sad every time I had to get dressed, and chose whatever was easiest. With Style DNA it was so easy to sort my wardrobe and shop better. Now I enjoy getting ready each day. My husband compliments me, so do people on the street that I don’t even know! Thank you. I’m a true fan

I was undecided for such a long time. I put it off and thought it was a boring and stupid process on my phone. But when I caved, I was really happy with it. Every day I see new look ideas, which saves time in the morning. What’s more, I can see 5-6 ways to wear each piece in my wardrobe. It’s like I have 10x the amount of things to wear now. And shopping is fun. I’ve never felt so relaxed when shopping. I’m insanely grateful

I wanted to try StyleDNA because I am a color analysis enthusiast. I’ve had an analysis done before, thought the concept of a color analysis app would be nice but StyleDNA needs work.
The color results StyleDNA chose were horrendous for my complexion, so I did a little experiment. I had a few of my friends with different hues and levels of contrast try it and we all got deep winter. Newsflash: Every dark skinned woman is not a deep winter.
Disappointed but not surprised.
The AI system needs more training.
Nice concept but execution is lacking.

I have absolutely no fashion sense. Clothing has always been stressful for me, ever since I was a kid ($$$). The time spent searching for the right items, the money wasted on items that will “have to do”, even though they don’t fit quite right and aren’t cute.... I always leave stores feeling even less confident than when I first walked in. Then came Dna Style.

Love love the update. StyleDNA and the info looks neater and modern and great tutorials for a fashion beginner as well as easy to navigate through.

Unfortunately, I can’t give you a higher rate because there’s some parts to your that are glitching. First off is the height system in the “Style Type”, I’ve put in 5’5 but it will not pass me it through saying “Height should be between 2 and 7.5 ft” Please fix this as I can’t go on to the next step.

They allow you to save favorites and think about it. I wish every fashion app was like this-- matches reality really. No high pressure gimmicks... You get the time to mull it over, and let's face it, probably buy it if you really want it... You're happy, they're happy... Everyone wins. Makes sense. Other fashion apps... Take note.

So, I’d like to first off say that as a current college student, I never learned how to dress myself and this really helped give insight on the Kibbe type I was and what color palette I needed.

The body fit category was the only disappointment. Maybe if you presented a list of options for the customer to select from, it would work more in their favor. Say, I was interested in a different neckline or looking to dress taller, then I could choose those options.

The current system just makes me feel self-conscious and upset about things I’d actually like about myself before.

Maybe, that’s just me.

I really think this a good way to buy better quality stuff, with expensive clothes i’m never sure it’s worth it so I end up with 5 mass market things instead of that good one and always keep regretting I didn’t get that ONE instead of these 5… So now I kinda feel more confident and can try to but 1 good thing instead of 5 mass market

I saw an ad for this on Instagram and thought it would be cool to see what colors looked best on me. That is the only feature of StyleDNA I was interested in. After taking a selfie it supposedly analyzed my skin tone and created a color palette, but there is no way to view what the palette is, at least not in the free version. And it doesn’t say anywhere whether or not that features is unlocked when you pay for a premium account, so I’m not paying $12 just to find out.

So I like the idea of StyleDNA but here are some things that needed update: - It got my seasonal color skin tone wrong three times until my fourth picture. - Kibbe theory needs to be updated: Romantic Natural is now called Soft Natural. - Some of the selections don’t correspond to the Kibbe theory selections. - It should also include what type of necklines, blouse lengths I want

Everything needs to be updated

StyleDNA is for everyone who isn't sure what to wear. It makes shopping much easier and more enjoyable, I think it also helps to save money because with StyleDNA you only buy things you actually need

At last! I've been trying out different stylists trying to understand my color type for the longest time, but all of them told me different things. Now I finally understand my color type and the colors that suit me. I don't know how you do it!

I love fashion - always have. StyleDNA stepped up my game. I’m in my late thirties, and have struggled with appropriate style (and fits) as my body has changed. StyleDNA helped me understand how to wear modern fashion in lines and colors that suit me best. Cheers to shining bright in my 40’s!

This is getting an additional star for the exciting vision, at least what I gather is the vision for StyleDNA. However, the execution is sadly lacking to the point where this is not currently useful. A minimum set of features would include more/better shopping filters and the ability to correct what the AI gets wrong (e.g., several casual day dresses I own were cataloged as cocktail dresses). While I’m aware that my personal color is rather unique — very difficult to “fit in” any category for really any system I’ve tried — the AI seemed to want to place me either in bright winter or true summer, two very different palettes and both not quite right. (I ended up choosing cold winter). Finally, using only facial features is not comprehensive enough to Dwyn Larson’s personal style system, and the little quiz to refine it was also too short/constrained. Also, the examples to look at when choosing manually only included photos of three white women (thin young celebrities at that) each. Finally, the selection of clothing items is extremely limited for women plus-sized items. There were only a handful available by each category and they were all black with some navy and a couple of eggplant colored pieces. StyleDNA has a serious diversity issue. Disappointing.

This has been super informative so far! I’m embarrassed at how my current wardrobe barely has any of the colors in the palette StyleDNA identified for me, but when I pulled out a cardigan in my palette for a job interview and looked in the mirror, I was actually shocked at how my skin, hair, and eyes were glowing. The AI nailed it!! I think I’m starting to develop an “eye” for what works for me and what doesn’t, and that’s really exciting.

I typically hate shopping for myself but StyleDNA has made it fun!! I love that it identifies when items are on sale and that there are a wide range of price points and sizes. I have yet to add my wardrobe but I’ve purchased a few things for myself already and I’m excited to start a wardrobe journey that finally makes me feel confident. My only suggestion for improvement would be a sorting feature so that perhaps you could sort items by price, new additions, etc. but without the sorting feature, I’m still enjoying it because it’s encouraging me to consider items I ordinarily wouldn’t. Love this so much!!

I've had expensive professional color and style analysis done, and tried this out just to see if the results would line up. Surprisingly they did, and the fact that you also provide links to clothes that would be best for me is amazing! I initially paid for a trial period membership, but quickly upgraded to a year. It's a great value for what you get. A huge time saver - instead of looking through different stores & websites for something that might be a good match for me, unlimited complete outfits are instantly available for me to browse on StyleDNA . And I love that I can just click from StyleDNA , but, and add to my "wardrobe" section of StyleDNA . Brilliant. I'm in love. Thanks so much.

I downloaded StyleDNA with the hope that it could tell me what colors look best with my skin tone. And. Well. Apparently the colors I love the most of what I should be wearing just based on my skin tone etc. so instead of feeling like I should be wearing all the colors now I know I can wear all the colors but in my palette range. I know exactly what I'm doing when I'm shopping instead of being so random. Only that they assemble outfits that are super cute ! So. All to say, I am a fan and this is a godsend. thank you smart person who thought of this and actually took the time to put StyleDNA together for we don't have the ability to do it on our own! Dr. Stylist, thank you.

StyleDNA won’t let you search for clothing items anywhere. It won’t work with my specific style at all. It’s giving me very mixed messages on my color palette with and without a white piece of paper. Not inclusive to all body types. Pictures of clothing items need the flash since they appear much darker in the picture than irl. All the outfits are too formal. Brands that are offered in shop by store aren’t offered in the catalog. Unless your color palette is obvious (which you can find out easily online), StyleDNA is useless and a waste of money. They also force you to get a subscription to even use StyleDNA and there is no trial faze. Both options are extremely expensive. It won’t generate a ton of outfit options. StyleDNA won’t allow you to apply filters anywhere when looking for clothing. Decent concept but not thought out or developed at all.

I think the makers of StyleDNA are under the assumption that everyone can still see without glasses. Bad assumption. For some us, glasses are necessary and not fashion accessories.

For both their fast and more in-depth photos they insist you take your glasses off, but flash all manner of instructions when you don’t get it right, not leaving it up long enough for you to see it after you’ve gotten your glasses back on. After about 20 photos it finally liked two of mine in the enhanced (both with my making horrible faces trying to get my eyes wide enough that it liked it) and after all of that rigamorole, I’m pretty sure it’s color profile on my is pretty messed up since StyleDNA thinks I have grey eyes when in fact, they are clearly blue.

Which basically means I can’t trust any of its advice from the getgo. I would like my money back.

If you can see without glasses, you’ll probably be okay? If not, I’d skip. It also doesn’t seem to like attempts to do the photos seated (or didn’t on me) and doesn’t take into account folks who may need to sit to do these due to orthostatic intolerance/POTS/dysautonomia. It’s 2023. You might all start thinking more about accessibility please. At least for now, it’s the law, not an option.

I was excited about this, but it just didn’t work well. Love the concept. I have medium olive skin, so StyleDNA decided I’m Autumn. If I wear green, I look green. Warm colors really make me look seriously ill. I hoped StyleDNA would tell me if I’m clear, bright or deep winter. I manually set to Winter that a professional selected for me years ago. I liked that StyleDNA selected my “neutrals” from my skin, hair and eye colors. I like being able to shop by color. Most items were super expensive and not my style. The clothes were very “music video” style and I’m a business professional in my late 50s. The outfits didn’t go together weather-wise. There would be cute shorts and sandals with a thick sweater and parka. I may try this again after more AI development.

Hi I find StyleDNA to be very useful for shopping within my color season. The issues i have with it are the color pallets for each color season are very limiting and do not include neutrals appropriate for that season.
Like the light spring color season absolutely includes purples and reds and pinks that are warm and light meeting the characteristics of that color season, but these are left off of the color palette of ‘light spring’ in StyleDNA .
Same with neutrals, light springs can wear soft olive, cognac and tawny. And yet there are no neutrals in the color palette.
Id like to build a wardrobe not just have pops of color.

Lastly, when looking at a color palette and selecting a color StyleDNA shows you shopping options for that color but does not allow you to filter down the search to certain stores or price points.
Products shown are too expensive, if it is desired for StyleDNA to have a wider reach, people who wouldn’t pay more than $25 for a shirt need to be represented better.
I would never pay a lot of the prices I see.
The everyday person is not looking for $300 designer tops.
Hope this feedback helps, thank you!

Subscribed to this by accident yesterday, so I started playing with it today. The color analysis provided is a little suspect but I will continue to keep an open mind. HOWEVER, the whole point of StyleDNA is apparently to sell clothing and accessories. Again, disappointing but I guess it’s fair game if all they want to do is make money from affiliates versus focusing on the stated purpose of StyleDNA .

But at least pay attention to my profile requests: I asked for NO fast fashion recommendations and yet the first brands offered up practically *define* fast fashion: Zara, H&M, Old Navy… And secondly, I’m 61, not 27. Not only the brands but the promoted cropped tops and cutout dresses are laughable for someone my age (who isn’t trying to relive their youth or spending times in clubs.)

Disappointed.

StyleDNA seemed like it was the solution to all my fashion problems. Although, once I tried adding clothes to my wardrobe I was so frustrated I knew I wouldn’t use it again and deleted StyleDNA . The AI crop tool does not work well and you cannot edit the image afterwards. When I was unsatisfied with the image and tried to return to the previous page, it rerouted me back to the start page. It’d be nice to be able to cycle back through the screens and not have to restart each time. I also tried entering information (description, brand, etc.) and it kept glitching/changing my information. Good idea but StyleDNA needs some back end work.

I think StyleDNA has a lot of potential but it’s just not there yet.

I’m almost 40 and work in a conservative field (think business formal). I wish there was more of a way to insert your taste and preferences into the recommendations because everything it’s recommending for me looks like my 9 year old dressed me for the club. Actually, she would probably do a better job than StyleDNA.

The pictures I took of my wardrobe came out much darker than they are in person and the recommendations don’t make a ton of sense.

As other users have pointed out, a lot of the stores are inaccessible, but I did appreciate that I could manually enter my color season when StyleDNA got it wrong. I don’t know how they sourced their stores and brands, but I didn’t recognize most of them and several that I do regularly engage with weren’t listed.

Do I wish there had been a trial period before plunking down money? Yes. I guess I’m hopeful that they’ll continue to work on StyleDNA during the commitment period.

StyleDNA is one of my most used apps. I love how informative it is and you get a wide variety of clothes based on your color and style type. I recommend it to all my friends. It’s a paid app which as a college student isn’t my favorite part, but for how much information you get and how frequently StyleDNA is updated, my wallet will have to accept it lol.
I wish I could recommend it to men because I think they’d find StyleDNA very useful and it would widen their target audience.

StyleDNA is a good idea, but the subscription options are misleading. First of all, it doesn’t display all the options for subscriptions when it pressures you to purchase one. Secondly, when it shows you the weekly price, it makes it seem like they will charge you weekly but then charges you by the year. This happened to me, and I was charged $42 that was taken out of my bank account within minutes and I could not see how to cancel or get a refund. If the developers see this, I would like for StyleDNA to be more clear about its intentions with purchasing subscriptions, and I would also like a refund.

I don’t understand why folks call this a cash grab when it’s literally meant to help you shop. I truly believe in shapes and colors complimenting our bodies rather than trying to fit our bodies into trends. StyleDNA helps open my eyes to possibilities that work specifically for me. How cool is that!?! It’s early days and I know some little bugs will get improved but even as it is now I’m really happy to have this as a digital shopping pal in a sea of sooo many fashion options. Well worth it if you want to look your best without getting overwhelmed.

First of all, i really love the concept of StyleDNA . It told me my season in less than 30 seconds after trying to diy it for years and not being satisfied. I also live the idea of linking shopping sites to StyleDNA so that I can shop directly from their filters. It would be super helpful. However the shopping feature is useless because it’s not at stores I would actually shop at and it’s not in my currency. Also the style guide just froze up without ever giving me a result. Bummer. I do love the concept, might reinstall if it is updated.

I really like StyleDNA and the clothes it is giving me! I would, however, add a search bar in the catalog so that I could search specific clothes from brands I know I have to add them to my wardrobe instead of inputting them manually. Not a huge change, but it would save me lots of time! Overall though I really love StyleDNA !

Incredibly helpful tool for determining body type and color pallets. There are some bugs though - Work, party, etc filters on the outfits page don’t work, UI to tell which filter is selected isn’t obvious enough (Need something more then text color change) Also, when adding outfit element exclusions (no dresses, for example), allow immediate regeneration of outfits. Currently it only does it once per day.

I gave StyleDNA try hoping it would help connect me with compatible clothing. I’m a hard Kibbe type to style (FG) so I’m always looking for stores that sell petite sizes with lots of patterns/details. I was surprised at how well StyleDNA correctly predicted my body type. It got my color season wrong, but not far off, and the lighting in my selfie wasn’t the best ever so it’s understandable. But when it popped up the clothing recs, very few of the outfits were FG lines. As far as I can tell, StyleDNA populates outfit recs in your color season only, it doesn’t take body type into account. I did not end up finding any clothing I liked though StyleDNA as a result. I do like the feature where you can find garments by color, though. I can see myself using that in the future.

I am a winter, yet StyleDNA tells me I’m a cool summer. I know 100% that I’m a winter. I didn’t need StyleDNA for analysis purposes, just thought I would check it out to see what features it offers, but it can’t even get my analysis right. Also, I was in my sunroom with nothing but great natural lighting and I did the analysis over and over again with it being consistently wrong. So no excuses.

Update: they reached out and corrected it!! 5 stars for great customer service!!

I’m not someone who thinks a lot about clothes and at 37, I’m not absorbing culture like I used to. I’m using StyleDNA in a minimal effort to learn about styling myself. I’ve been on it for about an hour and am enjoying learning via an interface that can take some individualized details into consideration, most impressively, the technology that gathers information from a face photo. In the free version, StyleDNA has provided recommendations for colors and style as well as an explanation for those recommendations. For where I’m at in investigating how to intentionally curate my appearance, StyleDNA has been a great tool.

StyleDNA matched my color correctly and convinced me of my classic/romantic style, but the AI for taking photos of your existing clothes is off. I hand picked various clothing items I knew matched my colors perfectly. It told me 2 of 10 test items were a color match. I tried one dress I knew should have ticked off every one of their criteria and it only picked up fabric and pattern both on me and on a hanger. Additionally, it seldom recommended to me clothes I would actually wear. If I agree with you on my style, that shouldn’t happen!

I’d say if you want your colors done and your style detected, have at it but I’ve had free websites do it and it was the same result. The other features they’re trying to sell to you are lacking finesse at this time.

The first time using StyleDNA it guessed my body type AND seasonal color palette correctly! i thought that was really impressive. I love the feature where you can take a picture of an item to see if it suits your body and color palette! it's so useful BUT a little inaccurate sometimes, I've taken pictures of things that were DEFINITELY in my color palette, but it said it wasn't, but as long as I know it's my color it doesn't really matter, but I still think it could be a little more accurate. I'm using the free version and honestly don't feel the need to upgrade, it's great how it is!

StyleDNA is incredible, especially for those looking to understand how to level up their style with their current wardrobe or who may need to upgrade a few pieces. StyleDNA is easy to use and provides real time feedback that gives you the confidence to shine in all your activities: work, weekend, everyday, and party! StyleDNA helps you stay focused when shopping and provides guidance for all styling questions. Its a total game changer and my go to Stylist! I highly recommend.

I like the concept of StyleDNA but it still has a ways to go. From a color perspective, it typed me as a bright spring but I have had a professional color analysis done and I’m actually a True Spring, which means I have warmer colors I can choose from. The AI constantly suggests outfits with stark white tops. White is actually not an optimal color for any of the Spring seasons—-our neutral, light colors are ivory/cream. So I would love to be able to change my season in StyleDNA and have the AI recognize the change and stop suggesting white tops.

I’m a plus size woman and your AI does a terrible job suggesting outfits for women like me. I have yet to find a suggested outfit or article of clothing that is actually available in a plus size. Maybe the store carries some plus sizes (usually not) but most of the suggested items are sized XS or S. This is too bad because 1. It’s frustrating as a consumer and 2. I have the large clothing budget but I can’t spend it on the items presented.

Last but not least, I would love to be able to build my own outfits using items from my wardrobe. I know how to change items that the AI suggests but haven’t yet seen a way to build an outfit from scratch or add an additional item to an AI-generated outfit.

If the areas above were fixed, this would be an awesome app! Do you have any of these items on your roadmap?

I think it needs better details for measurements. StyleDNA asks you to measure your arm width under your arm but the picture indicates the elbow. It also asks you to measure your leg length, not inseam, at an undetermined hip starting point. I think it should use the measurements to nudge people to choose the right body shape instead of asking for the user to pick one. I’m petite with a short waist. Somewhat hourglass but with smaller bust so I had a hard time choosing the right shape myself. Also, I feel the 45+ age group is too inclusive. I’m 51 but don’t dress like my grandmother.

This is a scam. I’m out $69 and for nothing but being an idiot and going against my better judgement. I am really upset Facebook allows these con companies which after going down the rabbit hole there’s multiple. It all starts with the quiz and then you’re signed up for some subscription you don’t want or need and I’ve been redirected to three different app sites, Lumi, Style me now, title: outfits from stylists when trying to figure out how to cancel. I’m hoping that by canceling at PayPal I will not have anymore charges because this could drain my entire account. This should not be allowed and I see a lot of their adds aimed towards older people which is very concerning. Please don’t be an idiot like me, but unfortunately I didn’t think to leave ok at reviews until it was too late.

StyleDNA is good at picking your color palette and style. The shopping capabilities are really great. The outfits presented to buy are good, but very expensive. There’s no option to fix miscategorized clothing by the AI of your wardrobe. It mysteriously filters out specific clothing items that still have store tags from being used in outfit options. You cannot make your own outfit from your wardrobe. It makes real life shopping different as you can take a photo of what you want to purchase and ask the AI if it is a match. Sometimes the outfits can be strange due to AI miscategorizing the item. Overall, I really like StyleDNA .