For most people it’s really just a gimmick. It could be use useful for writers or people who need quick little pictures that goes along with their text or other forms of work. Or it could be used for fun to just show off, but outside of that, there’s just not much use. That being said, ImagePlayground is rated based on this usefulness for the user, rather than its quality as an image generation app. So, as an image generation app, this thing is amazing, it’s integrated throughout so many parts of your iPhone, has a very simple interface, and is (mostly) on point with your images. It’s definitely not perfect, but it also just released, so many more improvements will come. So yeah, might not be incredibly useful, but it serves its purpose for the people who want it. It’s not some ground-breaking technology, but it’s a fun little addition to the Apple ecosystem. I can definitely see myself using this for some things, just not extremely often.