As the world moved online, the once iconic fashion media companies failed to evolve - they gave us lazy pdfs to browse on slow and buggy e-readers as Inst*gr*m took over to give us the fast immersive content we wanted.
MDLA is an experiment to revive the glory of early fashion media re-imagined through powerful online media technology from present day.
Their disinterest in the preservation of beauty online is clear and it’s time we had a new medium to explore and appreciate fashion for fashion’s sake.
Many of us born in an online generation have never had the chance to personally experience the glamour and wonder of print fashion magazines from the early 2000s.
MDLA is a new kind of fashion magazine - a fashion magazine designed for how we consume fashion online today.
* Powerful search - Search for your favorite collections down to their specific year and season.
Find archive collections by your favorite designers from their early years and from labels they previously worked at.
* Intuitive Interface - Flip through runway looks with a simple swipe or drag.
Jump through to your favorite designer’s early years with just a tap and slide.