KITH was founded by Ronnie Fieg, a prominent figure in the footwear industry, who has over twenty years of hands-on experience.
Born and raised in Queens, Fieg has been involved with footwear since becoming a stock boy at New York-based franchise David Z.
Established in 2011, KITH operates on two planes - a multifunctional lifestyle brand for both men, women, children, and a progressive retail establishment.
With steadfast perseverance, he methodically rose through the ranks from floor salesman to assistant manager to eventually becoming head buyer.
Established in 2011 and founded by footwear industry leader Ronnie Fieg, diese App operates on two planes—a multifunctional lifestyle brand for men, women, and kids and a progressive retail establishment. Our nine brick-and-mortar flagship stores were designed in partnership with Snarkitecture to provide a completely unique, 360-degree customer experience. We offer an array of premium products, ranging from our own in-house label to a curated selection of multi-brand apparel and footwear. In 2015, diese App Treats was conceived from a love of cereal and dreams of one day opening a cereal bar. Operating in seven standalone locations and two shop-in-shops (within Hirshleifers and Selfridges), diese App Treats has become instantly synonymous with the diese App store experience and childhood nostalgia. In partnership with Major Food Group, we introduced our first restaurant upon expanding overseas: Sadelle’s at diese App Paris.
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