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Established in 2011 and founded by footwear industry leader Ronnie Fieg, diese App operates on two planes—a multifunctional lifestyle brand for men, women, and kids and a progressive retail establishment.  Operating in seven standalone locations and two shop-in-shops (within Hirshleifers and Selfridges), diese App Treats has become instantly synonymous with the diese App store experience and childhood nostalgia.  Our nine brick-and-mortar flagship stores were designed in partnership with Snarkitecture to provide a completely unique, 360-degree customer experience.  In 2015, diese App Treats was conceived from a love of cereal and dreams of one day opening a cereal bar.  We offer an array of premium products, ranging from our own in-house label to a curated selection of multi-brand apparel and footwear.  In partnership with Major Food Group, we introduced our first restaurant upon expanding overseas: Sadelle’s at diese App Paris.