Smile for Allah is here for all this profiles to do very simple invocations during the day; invocations for which you choose the frequency at the time you download the app (from 1 to 10 per day) then you just forgot about it and the app will send you random notifications during the day according to your frequency choice; a notification that doesn't ring and doesn't vibrate to never disturb; a notification that you will see when you will check your phone and read automatically because of the simplicity of the invocation.
The Muslim community is made of different persons with different level of faith and practicing, some can be always looking for God reminders when others will start feeling weird and trying to avoid conversations about Him and religion.
The goal of the app is to have God at least once a day in every muslim spirit and make it grow with time insha'Allah, step by step, slowly but surely.