Advertising tactikPAK Avis

By pairing principles together, you can actually plan, activate, and implement your advertising strategies and decide what specific “tactiks" will create the impact you want.

For example, in the Advertising module, once you know your target, you can develop your concept (M-E-S-S-A-G-E) and create a tagline (S-L-O-G-A-N) to establish your positioning (in the M-I-N-D of the consumer).

08/002,155) was invented by Margo Berman, an award-winning creative talent, recognized advertising professor, author, and corporate trainer.

Quickly master each subject with a few key principles with a specific strategy in the form of an acronym.

For instance, Advertising keywords all end in “ize” or “lyze.” Enjoy the fun, interactive quizzes.

As chapters cover key principles, word acronyms prompt quick retention.

Before you start, remind yourself why you're advertising in the first place: to create results.

For example, in Copywriting, G-R-A-S-P reminds you to understand and then incorporate consumer research.

In fact, applying tactikPAK™ principles couldn't be easier.

It's launching or re-establishing a product in the marketplace and, positioning it in the mind of the consumer.

Whimsical, color illustrations make learning fun and interactive quizzes check comprehension.

An engaging digital tutor, tactikPAK™ is a perfect study-buddy.

Each one of the tactikPAK™ apps examines a specific principle.

Try to implement all the principles in one integrated plan.