A to P Marketing Guide Avis

This module can be used as a comprehensive marketing learning resource full of ideas and insights and case studies, a refresher on different marketing disciplines, and as a solid introduction into the best material written in the fields of marketing and advertising.

The rich content of this module, and the wide variety of concepts and cases, will create wide marketing knowledge and enable robust and energetic marketing thinking.

This Module is about Marketing Knowledge : It Contains the essence of more than 3000 pages from the best and most popular books written on marketing, presented in an easy-to-read and easy-to-understand manner.

If you’re interested in a deeper exploration of personal and professional development, personalities, and thinking, check out some of our other Knowledge Modules.

• Books from Al Ries like “Positioning” , “The 22 Immutable Laws of Branding”, and “The Fall of Advertising and the Rise of PR”.

Each summary includes important concepts and ideas from the book, with their supporting logic to allow for deeper understanding.

The summaries also include a large number of cases and stories that help explain the points in a very practical and memorable manner.

Marketing.

Advertising.

Customer Relationship Management.

Public Relations.

Consumer Behavior.

Branding.

Positioning.