Secrets to Social Media Marketing Success Software

Find out the secrets to Social Media Marketing Success - A Study of the 2014 Cannes Lions Winners The Cannes Lions 2014 Winners were analyzed through a framework that helps brands take full advantage of their social media marketing and content marketing efforts. The Social Potential Framework helps brands figure out which of the seven roles described in the framework fits best and guides the brand managers and the creatives in designing more successful content marketing. 633 Winners were analyzed from Cyber, Design, Direct Media, Mobile, PR, Promo & activation, Titanium and Integrated categories. The analysis describes how crucial a role social media plays in winning in these categories and that appealing to people¹s altruistic and entertainment seeking motivations seems to be the recipe for success.